Short-term rentals in Varenna
Varenna is the 442nd-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 492 listings, split almost evenly between Airbnb (55%) and Booking.com (45%). 26% of supply is run by professional operators, above the median market's 17%, led by Varenna Holidays srl (78 listings).
Data updated
- Tracked listings
- 492
- Market rank
- #442 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 10
Airbnb vs Booking.com in Varenna
In Varenna, supply is split almost evenly: 269 listings on Airbnb (55%) and 223 on Booking.com (45%).
Where the listings are in Varenna
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Varenna
Booking.com supply is more professionalised than Airbnb's: 31% of Booking.com listings sit with operators of that size, against 21% on Airbnb. The 10 named professional operators run 126 local listings between them, and the three largest — Varenna Holidays srl, Lake Como Holiday and My Amazing Times s.r.l. — account for 81% of that. The other listing run by operators with 26 or more listings belongs to an operator without a published profile.
- Professional share
- 26%
- Median market
- 17%
- Single-listing hosts
- 27%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 75% of Varenna's classified listings, followed by Houses, cottages & holiday homes (18%).
Largest operators in Varenna
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Varenna Holidays srl | 78 | 4.55 / 5 | 8.2 / 10 | 2,965 |
| 2 | Lake Como Holiday | 12 | 4.13 / 5 | 7.4 / 10 | 3,054 |
| 3 | My Amazing Times s.r.l. | 12 | 4.57 / 5 | 8.2 / 10 | 4,597 |
| 4 | Interhome | 8 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 5 | Design Studio | 7 | 4.82 / 5 | 8.7 / 10 | 6,669 |
| 6 | Casa Vacanze | 2 | 4.77 / 5 | 9.1 / 10 | 1,408 |
| 7 | Quokka 360 | 2 | 4.54 / 5 | 7.5 / 10 | 2,226 |
| 8 | Welcomely Srl | 2 | 4.36 / 5 | 8.1 / 10 | 3,389 |
| 9 | Wonderful Italy | 2 | 4.25 / 5 | 7.6 / 10 | 59,336 |
| 10 | Lake Como | 1 | 4.17 / 5 | 9.6 / 10 | 341 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Varenna among their markets. See the full interactive Varenna market report for additional filters and operator comparisons.
How Varenna compares
Varenna ranks 442nd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
- Crone 492 listings
-
Gallarate 492 listings
-
Isola Albarella 492 listings
-
Santa Maria Navarrese 488 listings
-
Gaiole in Chianti 486 listings
-
Grottammare 486 listings
Photo credits
- Gallarate: Photo: Gallarate by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Isola Albarella: Photo: Aerial image of Isola di Albarella (view from the southwest) by Carsten Steger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Santa Maria Navarrese: Photo: Baunei, frazione Santa Maria Navarrese (01) by Gianni Careddu · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Gaiole in Chianti: Photo: GaioleInChiantiPanorama3 by LigaDue · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Grottammare: Photo: Grottamare panoramica by Wikimedia Commons contributors · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
.jpg){kind=link}
.jpg){kind=link}
Browse the full Italy city directory or the Italy market report .
Varenna market FAQ
How many short-term rentals are in Varenna?
Varenna has 492 short-term rental listings as of July 2026: 269 on Airbnb and 223 on Booking.com.
Who is the largest short-term rental operator in Varenna?
The largest professional operator in Varenna is Varenna Holidays srl, with 78 local listings.
How professionalised is the Varenna short-term rental market?
26% of Varenna's listings (127 of 492) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 31% of Booking.com listings sit with operators of that size, against 21% on Airbnb. The 10 named professional operators run 126 local listings between them, and the three largest — Varenna Holidays srl, Lake Como Holiday and My Amazing Times s.r.l. — account for 81% of that. The other listing run by operators with 26 or more listings belongs to an operator without a published profile.
Is Airbnb or Booking.com bigger in Varenna?
In Varenna, supply is split almost evenly: 269 listings on Airbnb (55%) and 223 on Booking.com (45%).
How many professional operators run listings in Varenna?
10 named professional operators run listings in Varenna. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 492 public short-term rental listings in Varenna, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Varenna? Report a data issue or request an update — corrections land with the next data refresh.