Short-term rentals in Varenna
Varenna has 486 tracked short-term rental listings in myDataValue's November 2026 snapshot, 263 on Airbnb and 223 on Booking.com. That ranks it 446th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (54%) and Booking.com (46%). 30% of supply is run by professional operators, above the median market's 19%, led by Varenna Holidays srl (84 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 486
- Market rank
- #446 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 8
Airbnb vs Booking.com in Varenna
In Varenna, supply is split almost evenly: 263 listings on Airbnb (54%) and 223 on Booking.com (46%).
Where the listings are in Varenna
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Varenna
Professional operators hold a similar share on both platforms: 28% of Airbnb listings and 31% of Booking.com listings. The 8 named professional operators run 128 local listings between them, and the three largest — Varenna Holidays srl, My Amazing Times s.r.l. and Lake Como Holiday — account for 87% of that. The other 16 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 30%
- Median market
- 19%
- Single-listing hosts
- 25%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 74% of Varenna's classified listings, followed by Houses, cottages & holiday homes (18%).
Largest operators in Varenna
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Varenna Holidays srl | 84 | 4.58 / 5 | 8.1 / 10 | 3,863 |
| 2 | My Amazing Times s.r.l. | 14 | 4.57 / 5 | 8.1 / 10 | 4,728 |
| 3 | Lake Como Holiday | 13 | 4.16 / 5 | 7.3 / 10 | 3,317 |
| 4 | Design Studio | 6 | 4.82 / 5 | 8.6 / 10 | 6,957 |
| 5 | Interhome | 6 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 6 | Welcomely Srl | 2 | 4.40 / 5 | 8.1 / 10 | 2,864 |
| 7 | Wonderful Italy | 2 | 4.26 / 5 | 7.5 / 10 | 56,141 |
| 8 | Quokka 360 | 1 | 4.56 / 5 | 7.9 / 10 | 2,399 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Varenna among their markets. See the full interactive Varenna market report for additional filters and operator comparisons.
How Varenna compares
Varenna ranks 446th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Siniscola 487 listings
-
Veglie 487 listings
-
Milano Marittima 486 listings
- Colà di Lazise 485 listings
-
Corvara in Badia 485 listings
-
Pietrasanta 485 listings
Photo credits
- Siniscola: Photo: P1020069 spiaggia di Capo Comino by Rbannarita · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Veglie: Photo: Municipio Veglie giorno by Florixc · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Milano Marittima: Photo: Canalino (Canale del Pino) - Milano Marittima, Cervia, Ravenna, Italy - April 24, 2019 02 by Giorgio Galeotti · CC BY 4.0 · cropped and resized for display, via Wikimedia Commons
- Corvara in Badia: Photo: Corvara 01 by Kuebi · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Pietrasanta: Photo: Pietrasanta-piazza del teatro2 by Davide Papalini · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
_-_Milano_Marittima,_Cervia,_Ravenna,_Italy_-_April_24,_2019_02.jpg){kind=link}
Browse the full Italy city directory or the Italy market report .
Varenna market FAQ
How many short-term rentals are in Varenna?
Varenna has 486 short-term rental listings as of November 2026: 263 on Airbnb and 223 on Booking.com.
Who is the largest short-term rental operator in Varenna?
The largest professional operator in Varenna is Varenna Holidays srl, with 84 local listings.
How professionalised is the Varenna short-term rental market?
30% of Varenna's listings (144 of 486) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 28% of Airbnb listings and 31% of Booking.com listings. The 8 named professional operators run 128 local listings between them, and the three largest — Varenna Holidays srl, My Amazing Times s.r.l. and Lake Como Holiday — account for 87% of that. The other 16 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Varenna?
In Varenna, supply is split almost evenly: 263 listings on Airbnb (54%) and 223 on Booking.com (46%).
How many professional operators run listings in Varenna?
8 named professional operators run listings in Varenna. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 486 public short-term rental listings in Varenna, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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