Short-term rentals in Pistoia
Pistoia is the 230th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 722 listings, 57% on Airbnb. 10% of supply is run by professional operators, below the median market's 17%, led by NOVASOL AS (19 listings).
Data updated
- Tracked listings
- 722
- Market rank
- #230 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 12
Airbnb vs Booking.com in Pistoia
In Pistoia, Airbnb leads with 414 listings (57%), versus 308 on Booking.com (43%).
Where the listings are in Pistoia
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Pistoia
Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 13% of Booking.com listings. The 12 named professional operators run 57 local listings between them, and the three largest — NOVASOL AS, Belvilla by OYO and BRP Management and Services SRLS — account for 74% of that. The other 15 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 10%
- Median market
- 17%
- Single-listing hosts
- 55%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 47% of Pistoia's classified listings, followed by Houses, cottages & holiday homes (27%).
Largest operators in Pistoia
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 19 | 4.37 / 5 | 7.7 / 10 | 25,670 |
| 2 | Belvilla by OYO | 14 | 4.50 / 5 | 8.0 / 10 | 12,004 |
| 3 | BRP Management and Services SRLS | 9 | 4.80 / 5 | 8.8 / 10 | 358 |
| 4 | Interhome | 4 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 5 | Emma Villas | 3 | 4.78 / 5 | 9.0 / 10 | 1,548 |
| 6 | Giovan Battista | 2 | 4.93 / 5 | 8.9 / 10 | 1,405 |
| 7 | Amami Viaggi | 1 | 4.67 / 5 | 7.9 / 10 | 5,698 |
| 8 | Bungalow.Net Holidays BV | 1 | 4.01 / 5 | 7.0 / 10 | 29 |
| 9 | e-domizil GmbH | 1 | 4.71 / 5 | 8.3 / 10 | 3,453 |
| 10 | Friends Of Tuscany | 1 | 4.80 / 5 | — | 237 |
The other 2 professional operators in Pistoia
Local listings
- Geco Srl 1 listing
- Hotel Management 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Pistoia among their markets. See the full interactive Pistoia market report for additional filters and operator comparisons.
How Pistoia compares
Pistoia ranks 230th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Lipari 726 listings
-
Alba Adriatica 725 listings
-
Volterra 724 listings
-
Fiuggi 721 listings
-
Porto Azzurro 720 listings
-
Saint Vincent 716 listings
Photo credits
- Lipari: Photo: Aerial image of Lipari (view from the southwest) by Carsten Steger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Alba Adriatica: Photo: Alba Adriatica (TE) - municipio by Archeologo · Public domain · cropped and resized for display, via Wikimedia Commons
- Volterra: Photo: Volterra al atardecer (5113682960) by Andrés Nieto Porras from Palma de Mallorca, España · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Fiuggi: Photo: Fiuggi Vecchia - panoramio by pietro scerrato · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Porto Azzurro: Photo: Porto azzurro da monte castello by F Ceragioli · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Saint Vincent: Photo: Saint-Vincent dal castello di Ussel by Patafisik · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Pistoia market FAQ
How many short-term rentals are in Pistoia?
Pistoia has 722 short-term rental listings as of July 2026: 414 on Airbnb and 308 on Booking.com.
Who is the largest short-term rental operator in Pistoia?
The largest professional operator in Pistoia is NOVASOL AS, with 19 local listings.
How professionalised is the Pistoia short-term rental market?
10% of Pistoia's listings (72 of 722) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 13% of Booking.com listings. The 12 named professional operators run 57 local listings between them, and the three largest — NOVASOL AS, Belvilla by OYO and BRP Management and Services SRLS — account for 74% of that. The other 15 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Pistoia?
In Pistoia, Airbnb leads with 414 listings (57%), versus 308 on Booking.com (43%).
How many professional operators run listings in Pistoia?
12 named professional operators run listings in Pistoia. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 722 public short-term rental listings in Pistoia, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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