Short-term rentals in Pistoia
Pistoia has 715 tracked short-term rental listings in myDataValue's November 2026 snapshot, 406 on Airbnb and 309 on Booking.com. That ranks it 236th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 57% of its listings on Airbnb. 13% of supply is run by professional operators, below the median market's 19%, led by NOVASOL AS (18 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 715
- Market rank
- #236 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 10
Airbnb vs Booking.com in Pistoia
In Pistoia, Airbnb leads with 406 listings (57%), versus 309 on Booking.com (43%).
Where the listings are in Pistoia
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Pistoia
Professional operators hold a similar share on both platforms: 14% of Airbnb listings and 13% of Booking.com listings. The 10 named professional operators run 59 local listings between them, and the three largest — NOVASOL AS, Belvilla by OYO and BRP Management and Services SRLS — account for 69% of that. The other 37 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 13%
- Median market
- 19%
- Single-listing hosts
- 53%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 46% of Pistoia's classified listings, followed by Houses, cottages & holiday homes (28%).
Largest operators in Pistoia
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 18 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 2 | Belvilla by OYO | 13 | 4.53 / 5 | 8.0 / 10 | 13,781 |
| 3 | BRP Management and Services SRLS | 10 | 4.66 / 5 | 8.6 / 10 | 416 |
| 4 | Interhome | 9 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 5 | Emma Villas | 3 | 4.79 / 5 | 9.0 / 10 | 1,968 |
| 6 | Giovan Battista | 2 | 4.93 / 5 | 8.7 / 10 | 949 |
| 7 | Bungalow.Net Holidays BV | 1 | 4.18 / 5 | 6.8 / 10 | 22 |
| 8 | Friends Of Tuscany | 1 | 4.78 / 5 | — | 265 |
| 9 | Geco Srl | 1 | 4.60 / 5 | 8.5 / 10 | 5,648 |
| 10 | Hotel Management | 1 | 4.37 / 5 | 8.0 / 10 | 26,915 |
Browse the full Italy operator directory →
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Pistoia among their markets. See the full interactive Pistoia market report for additional filters and operator comparisons.
How Pistoia compares
Pistoia ranks 236th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Praiano 718 listings
-
Saint Vincent 717 listings
-
Spoleto 717 listings
-
Volterra 714 listings
-
Pineto 711 listings
-
Marina di Camerota 710 listings
Photo credits
- Praiano: Photo: Praiano-strade01 by mhjohnston · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Saint Vincent: Photo: Saint-Vincent dal castello di Ussel by Patafisik · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Spoleto: Photo: Rocca Albornoz and Ponte delle Torri, Spoleto by Zyance · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Volterra: Photo: Volterra al atardecer (5113682960) by Andrés Nieto Porras from Palma de Mallorca, España · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Pineto: Photo: Teramo pineto by Idéfix at Dutch Wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Marina di Camerota: Photo: Marina di Camerota-7 by User:Marinz · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
.jpg){kind=link}
Browse the full Italy city directory or the Italy market report .
Pistoia market FAQ
How many short-term rentals are in Pistoia?
Pistoia has 715 short-term rental listings as of November 2026: 406 on Airbnb and 309 on Booking.com.
Who is the largest short-term rental operator in Pistoia?
The largest professional operator in Pistoia is NOVASOL AS, with 18 local listings.
How professionalised is the Pistoia short-term rental market?
13% of Pistoia's listings (96 of 715) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 14% of Airbnb listings and 13% of Booking.com listings. The 10 named professional operators run 59 local listings between them, and the three largest — NOVASOL AS, Belvilla by OYO and BRP Management and Services SRLS — account for 69% of that. The other 37 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Pistoia?
In Pistoia, Airbnb leads with 406 listings (57%), versus 309 on Booking.com (43%).
How many professional operators run listings in Pistoia?
10 named professional operators run listings in Pistoia. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 715 public short-term rental listings in Pistoia, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Pistoia? Report a data issue or request an update — corrections land with the next data refresh.