Short-term rentals in Praiano
Praiano has 718 tracked short-term rental listings in myDataValue's November 2026 snapshot, 448 on Airbnb and 270 on Booking.com. That ranks it 233rd of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 62% of its listings on Airbnb. 21% of supply is run by professional operators, above the median market's 19%, led by SMAAC AMALFI COAST (57 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 718
- Market rank
- #233 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 16
Airbnb vs Booking.com in Praiano
In Praiano, Airbnb leads with 448 listings (62%), versus 270 on Booking.com (38%).
Where the listings are in Praiano
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Praiano
Professional operators hold a similar share on both platforms: 21% of Airbnb listings and 22% of Booking.com listings. The 16 named professional operators run 142 local listings between them, and the three largest — SMAAC AMALFI COAST, Domenico e Luisa Tecnocasa Amalfi and Amore Rentals — account for 72% of that. The other 12 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 21%
- Median market
- 19%
- Single-listing hosts
- 30%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 58% of Praiano's classified listings, followed by Apartments & flats (29%).
Largest operators in Praiano
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | SMAAC AMALFI COAST | 57 | 4.87 / 5 | 9.3 / 10 | 1,415 |
| 2 | Domenico e Luisa Tecnocasa Amalfi | 35 | 4.79 / 5 | 8.6 / 10 | 1,962 |
| 3 | Amore Rentals | 10 | 4.68 / 5 | 8.5 / 10 | 3,298 |
| 4 | Estate4Home | 8 | 4.82 / 5 | 8.8 / 10 | 7,363 |
| 5 | Sorrento Vibes | 6 | 4.86 / 5 | 8.7 / 10 | 6,361 |
| 6 | Cristina | 5 | 4.66 / 5 | 8.8 / 10 | 496 |
| 7 | My Rental Homes | 5 | 4.77 / 5 | 8.8 / 10 | 1,419 |
| 8 | Interhome | 4 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 9 | De Vivo Realty | 2 | 4.77 / 5 | 8.8 / 10 | 11,263 |
| 10 | Itinere Villas | 2 | 4.36 / 5 | 9.3 / 10 | 779 |
The other 6 professional operators in Praiano
Local listings
- My Villa Collection 2 listings
- YourHome 2 listings
- Gian Luca 1 listing
- Gian Paolo 1 listing
- Gian Piero 1 listing
- Hill Town Tours 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Praiano among their markets. See the full interactive Praiano market report for additional filters and operator comparisons.
How Praiano compares
Praiano ranks 233rd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Porto Azzurro 722 listings
-
Scafati 720 listings
-
Chieti 719 listings
-
Saint Vincent 717 listings
-
Spoleto 717 listings
-
Pistoia 715 listings
Photo credits
- Porto Azzurro: Photo: Porto azzurro da monte castello by F Ceragioli · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Scafati: Photo: Piazza Vittorio Veneto by Simone Maria De Felice · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Chieti: Photo: Chieti 2008 by-RaBoe 001 by Ra Boe · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Saint Vincent: Photo: Saint-Vincent dal castello di Ussel by Patafisik · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Spoleto: Photo: Rocca Albornoz and Ponte delle Torri, Spoleto by Zyance · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Pistoia: Photo: Convento di giaccherino, appartamento del priore 04 vista dalla loggia by Sailko · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Italy city directory or the Italy market report .
Praiano market FAQ
How many short-term rentals are in Praiano?
Praiano has 718 short-term rental listings as of November 2026: 448 on Airbnb and 270 on Booking.com.
Who is the largest short-term rental operator in Praiano?
The largest professional operator in Praiano is SMAAC AMALFI COAST, with 57 local listings.
How professionalised is the Praiano short-term rental market?
21% of Praiano's listings (154 of 718) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 21% of Airbnb listings and 22% of Booking.com listings. The 16 named professional operators run 142 local listings between them, and the three largest — SMAAC AMALFI COAST, Domenico e Luisa Tecnocasa Amalfi and Amore Rentals — account for 72% of that. The other 12 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Praiano?
In Praiano, Airbnb leads with 448 listings (62%), versus 270 on Booking.com (38%).
How many professional operators run listings in Praiano?
16 named professional operators run listings in Praiano. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 718 public short-term rental listings in Praiano, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Praiano? Report a data issue or request an update — corrections land with the next data refresh.