Short-term rentals in Praiano
Praiano is the 238th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 709 listings, 62% on Airbnb. 18% of supply is run by professional operators, in line with the median market's 17%, led by SMAAC AMALFI COAST (59 listings).
Data updated
- Tracked listings
- 709
- Market rank
- #238 / 1,049
- Coverage share
- under 0.1%
- Named professional operators
- 14
Airbnb vs Booking.com in Praiano
In Praiano, Airbnb leads with 439 listings (62%), versus 270 on Booking.com (38%).
Where the listings are in Praiano
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Praiano
Booking.com supply is more professionalised than Airbnb's: 22% of Booking.com listings sit with operators of that size, against 16% on Airbnb. The 14 named professional operators run 139 local listings between them, and the three largest — SMAAC AMALFI COAST, Domenico e Luisa Tecnocasa Amalfi and Amore Rentals — account for 78% of that.
- Professional share
- 18%
- Median market
- 17%
- Single-listing hosts
- 34%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 58% of Praiano's classified listings, followed by Apartments & flats (29%).
Largest operators in Praiano
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | SMAAC AMALFI COAST | 59 | 4.89 / 5 | 9.2 / 10 | 1,553 |
| 2 | Domenico e Luisa Tecnocasa Amalfi | 29 | 4.75 / 5 | 8.5 / 10 | 1,282 |
| 3 | Amore Rentals | 20 | 4.65 / 5 | 8.7 / 10 | 3,648 |
| 4 | Estate4Home | 10 | 4.83 / 5 | 8.7 / 10 | 7,055 |
| 5 | Sorrento Vibes | 5 | 4.78 / 5 | 8.9 / 10 | 5,203 |
| 6 | Interhome | 4 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 7 | De Vivo Realty | 2 | 4.77 / 5 | 8.8 / 10 | 10,611 |
| 8 | Itinere Villas | 2 | 4.60 / 5 | — | 18 |
| 9 | My Villa Collection | 2 | 4.75 / 5 | 7.6 / 10 | 494 |
| 10 | YourHome | 2 | 4.83 / 5 | 8.8 / 10 | 8,664 |
The other 4 professional operators in Praiano
Local listings
- Gian Luca 1 listing
- Gian Paolo 1 listing
- Gian Piero 1 listing
- Hill Town Tours 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Praiano among their markets. See the full interactive Praiano market report for additional filters and operator comparisons.
How Praiano compares
Praiano ranks 238th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Budoni 712 listings
-
Roccastrada 710 listings
-
Sperlonga 710 listings
-
Rosolina Mare 709 listings
-
Bolzano 708 listings
-
Cattolica 708 listings
Photo credits
- Budoni: Photo: Budoni, panorama (02) by Gianni Careddu · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Roccastrada: Photo: RoccastradaPanorama1 by LigaDue · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Sperlonga: Photo: Sperlonga02 by Mathias M · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Rosolina Mare: Photo: Aerial image of Rosolina Mare (view from the southwest) by Carsten Steger · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Bolzano: Photo: TalferbrueckeBozenMeranBahn by Luigino · Public domain · cropped and resized for display, via Wikimedia Commons
- Cattolica: Photo: Cattolica beach - panoramio by Pier B. · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
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Praiano market FAQ
How many short-term rentals are in Praiano?
Praiano has 709 short-term rental listings as of July 2026: 439 on Airbnb and 270 on Booking.com.
Who is the largest short-term rental operator in Praiano?
The largest professional operator in Praiano is SMAAC AMALFI COAST, with 59 local listings.
How professionalised is the Praiano short-term rental market?
18% of Praiano's listings (131 of 709) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 22% of Booking.com listings sit with operators of that size, against 16% on Airbnb. The 14 named professional operators run 139 local listings between them, and the three largest — SMAAC AMALFI COAST, Domenico e Luisa Tecnocasa Amalfi and Amore Rentals — account for 78% of that.
Is Airbnb or Booking.com bigger in Praiano?
In Praiano, Airbnb leads with 439 listings (62%), versus 270 on Booking.com (38%).
How many professional operators run listings in Praiano?
14 named professional operators run listings in Praiano. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 709 public short-term rental listings in Praiano, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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