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Short-term rentals in Principina a Mare

Principina a Mare is the 961st-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 199 listings, 63% on Airbnb. 10% of supply is run by professional operators, below the median market's 17%, led by NOVASOL AS (5 listings).

View of Principina a Mare
Photo: Torre della Trappola Grosseto by Petitverdot : Matteo Vinattieri · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
199
Market rank
#961 / 1,049
Coverage share
under 0.1%
Named professional operators
6

Airbnb vs Booking.com in Principina a Mare

In Principina a Mare, Airbnb leads with 125 listings (63%), versus 74 on Booking.com (37%).

Where the listings are in Principina a Mare

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 199 sampled locations from 199 tracked listings — open the full interactive report

Market structure in Principina a Mare

Booking.com supply is more professionalised than Airbnb's: 16% of Booking.com listings sit with operators of that size, against 6% on Airbnb. The 6 named professional operators run 13 local listings between them, and the three largest — NOVASOL AS, Interhome and Ruralis — account for 77% of that. The other 7 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
10%
Median market
17%
Single-listing hosts
42%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 84
  • 2–5 listings 38
  • 6–25 listings 57
  • 26+ (professional) 20

Listings by property type

Apartments & flats make up 58% of Principina a Mare's classified listings, followed by Houses, cottages & holiday homes (21%).

  • Apartments & flats 115
  • Houses, cottages & holiday homes 41
  • B&Bs & guest houses 19
  • Hotels & hostels 14
  • Private & shared rooms 8
  • Unique & outdoor 2

Largest operators in Principina a Mare

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Principina a Mare, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 5 4.37 / 5 7.7 / 10 25,670
2 Interhome 3 4.47 / 5 8.1 / 10 70,854
3 Ruralis 2 4.72 / 5 8.8 / 10 8,608
4 Belvilla by OYO 1 4.50 / 5 8.0 / 10 12,004
5 Great Stays 1 5.00 / 5 9.5 / 10 37
6 Hotiday Hotels 1 4.48 / 5 7.7 / 10 20,996

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Principina a Mare among their markets. See the full interactive Principina a Mare market report for additional filters and operator comparisons.

How Principina a Mare compares

Principina a Mare ranks 961st of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Principina a Mare market FAQ

How many short-term rentals are in Principina a Mare?

Principina a Mare has 199 short-term rental listings as of July 2026: 125 on Airbnb and 74 on Booking.com.

Who is the largest short-term rental operator in Principina a Mare?

The largest professional operator in Principina a Mare is NOVASOL AS, with 5 local listings.

How professionalised is the Principina a Mare short-term rental market?

10% of Principina a Mare's listings (20 of 199) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 16% of Booking.com listings sit with operators of that size, against 6% on Airbnb. The 6 named professional operators run 13 local listings between them, and the three largest — NOVASOL AS, Interhome and Ruralis — account for 77% of that. The other 7 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Principina a Mare?

In Principina a Mare, Airbnb leads with 125 listings (63%), versus 74 on Booking.com (37%).

How many professional operators run listings in Principina a Mare?

6 named professional operators run listings in Principina a Mare. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 199 public short-term rental listings in Principina a Mare, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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