Short-term rentals in Pula
Pula has 867 tracked short-term rental listings in myDataValue's November 2026 snapshot, 429 on Airbnb and 438 on Booking.com. That ranks it 160th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Booking.com (51%) and Airbnb (49%). 33% of supply is run by professional operators, above the median market's 19%, led by izzhome.com (56 listings). Counts are tracked public listings, not total supply.
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Data updated
- Tracked listings
- 867
- Market rank
- #160 / 1,049
- Coverage share
- 0.1%
- Named professional operators
- 23
Airbnb vs Booking.com in Pula
In Pula, supply is split almost evenly: 438 listings on Booking.com (51%) and 429 on Airbnb (49%).
Where the listings are in Pula
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Pula
Booking.com supply is more professionalised than Airbnb's: 38% of Booking.com listings sit with operators of that size, against 27% on Airbnb. The 23 named professional operators run 211 local listings between them, and the three largest — izzhome.com, Estay SRL and Your.Rentals — account for 55% of that. The other 71 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 33%
- Median market
- 19%
- Single-listing hosts
- 41%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 46% of Pula's classified listings, followed by Houses, cottages & holiday homes (39%).
Largest operators in Pula
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | izzhome.com | 56 | 4.43 / 5 | 7.4 / 10 | 3,147 |
| 2 | Estay SRL | 33 | 4.56 / 5 | 8.4 / 10 | 8,572 |
| 3 | Your.Rentals | 27 | 4.26 / 5 | 7.7 / 10 | 15,835 |
| 4 | Belvilla by OYO | 11 | 4.53 / 5 | 8.0 / 10 | 13,781 |
| 5 | Interhome | 9 | 4.48 / 5 | 8.1 / 10 | 70,791 |
| 6 | NOVASOL AS | 8 | 4.39 / 5 | 7.7 / 10 | 27,363 |
| 7 | SOUTH SARDINIA HOLIDAYS | 8 | 4.88 / 5 | 9.2 / 10 | 486 |
| 8 | Beathome srl | 6 | 4.65 / 5 | 8.5 / 10 | 938 |
| 9 | Gian Domenico | 6 | 4.80 / 5 | 8.8 / 10 | 1,338 |
| 10 | Geco Srl | 5 | 4.60 / 5 | 8.5 / 10 | 5,648 |
The other 13 professional operators in Pula
Local listings
- Happy.Rentals 5 listings
- Holiday Home AG 5 listings
- Sea Travel 5 listings
- Worldwide Apartments 5 listings
- HOSTpitality 4 listings
- ISS TRAVEL 4 listings
- Morada Srl 4 listings
- Italianway spa 3 listings
- GuestHost 2 listings
- HomMy 2 listings
- Gian Paolo 1 listing
- homerez.com 1 listing
- Short Rent Sardinia 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Pula among their markets. See the full interactive Pula market report for additional filters and operator comparisons.
How Pula compares
Pula ranks 160th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:
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Ponza 872 listings
-
Rieti 872 listings
-
Milazzo 869 listings
-
Merano 866 listings
-
Urbino 865 listings
-
Trento 858 listings
Photo credits
- Ponza: Photo: Ponza01 by tittimi · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Rieti: Photo: Rieti da Colle San Mauro - Centro storico, 2 (mid) by Alessandro Antonelli · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Milazzo: Photo: Milazzo Stadtansicht by Clemensfranz · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
- Merano: Photo: Blick über Meran nach Nordwesten by Noclador · Public domain · cropped and resized for display, via Wikimedia Commons
- Urbino: Photo: Urbino-palazzo e borgo by Il conte di Luna · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Trento: Photo: Paganella Brenta Trento by Haneburger · Public domain · cropped and resized for display, via Wikimedia Commons
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Browse the full Italy city directory or the Italy market report .
Pula market FAQ
How many short-term rentals are in Pula?
Pula has 867 short-term rental listings as of November 2026: 429 on Airbnb and 438 on Booking.com.
Who is the largest short-term rental operator in Pula?
The largest professional operator in Pula is izzhome.com, with 56 local listings.
How professionalised is the Pula short-term rental market?
33% of Pula's listings (282 of 867) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 38% of Booking.com listings sit with operators of that size, against 27% on Airbnb. The 23 named professional operators run 211 local listings between them, and the three largest — izzhome.com, Estay SRL and Your.Rentals — account for 55% of that. The other 71 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Pula?
In Pula, supply is split almost evenly: 438 listings on Booking.com (51%) and 429 on Airbnb (49%).
How many professional operators run listings in Pula?
23 named professional operators run listings in Pula. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 867 public short-term rental listings in Pula, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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