myDataValue

Short-term rentals in Pula

Pula is the 161st-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 857 listings, split almost evenly between Booking.com (51%) and Airbnb (49%). 30% of supply is run by professional operators, above the median market's 17%, led by izzhome.com (56 listings).

Explore the interactive Pula report
View of Pula
Photo: Pula (Italy) - Torre del Coltellazzo (01) by Gianni Careddu · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
857
Market rank
#161 / 1,049
Coverage share
0.1%
Named professional operators
24

Airbnb vs Booking.com in Pula

In Pula, supply is split almost evenly: 438 listings on Booking.com (51%) and 419 on Airbnb (49%).

Where the listings are in Pula

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 857 tracked listings — open the full interactive report

Market structure in Pula

Booking.com supply is more professionalised than Airbnb's: 37% of Booking.com listings sit with operators of that size, against 23% on Airbnb. The 24 named professional operators run 234 local listings between them, and the three largest — izzhome.com, Estay SRL and Your.Rentals — account for 50% of that. The other 26 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
30%
Median market
17%
Single-listing hosts
43%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 371
  • 2–5 listings 162
  • 6–25 listings 64
  • 26+ (professional) 260

Listings by property type

Apartments & flats make up 46% of Pula's classified listings, followed by Houses, cottages & holiday homes (40%).

  • Apartments & flats 393
  • Houses, cottages & holiday homes 345
  • B&Bs & guest houses 65
  • Private & shared rooms 27
  • Hotels & hostels 25
  • Unique & outdoor 2

Largest operators in Pula

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Pula, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 izzhome.com 56 4.46 / 5 7.6 / 10 2,973
2 Estay SRL 34 4.56 / 5 8.3 / 10 8,207
3 Your.Rentals 27 4.28 / 5 7.6 / 10 13,803
4 Sardegna GmbH 14 5.00 / 5 8.2 / 10 20
5 Worldwide Apartments 13 4.43 / 5 8.0 / 10 123
6 Belvilla by OYO 12 4.50 / 5 8.0 / 10 12,004
7 Interhome 11 4.47 / 5 8.1 / 10 70,854
8 ISS TRAVEL 11 4.25 / 5 7.8 / 10 6,685
9 NOVASOL AS 9 4.37 / 5 7.7 / 10 25,670
10 SOUTH SARDINIA HOLIDAYS 8 4.85 / 5 9.1 / 10 471

The other 14 professional operators in Pula

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Pula among their markets. See the full interactive Pula market report for additional filters and operator comparisons.

How Pula compares

Pula ranks 161st of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Pula market FAQ

How many short-term rentals are in Pula?

Pula has 857 short-term rental listings as of July 2026: 419 on Airbnb and 438 on Booking.com.

Who is the largest short-term rental operator in Pula?

The largest professional operator in Pula is izzhome.com, with 56 local listings.

How professionalised is the Pula short-term rental market?

30% of Pula's listings (260 of 857) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 37% of Booking.com listings sit with operators of that size, against 23% on Airbnb. The 24 named professional operators run 234 local listings between them, and the three largest — izzhome.com, Estay SRL and Your.Rentals — account for 50% of that. The other 26 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Pula?

In Pula, supply is split almost evenly: 438 listings on Booking.com (51%) and 419 on Airbnb (49%).

How many professional operators run listings in Pula?

24 named professional operators run listings in Pula. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 857 public short-term rental listings in Pula, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Pula? Report a data issue or request an update — corrections land with the next data refresh.