Short-term rentals in Siena
Siena is the 37th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 2,234 listings, 59% on Airbnb. 19% of supply is run by professional operators, in line with the median market's 17%, led by ApartmentSiena (117 listings).
Data updated
- Tracked listings
- 2,234
- Market rank
- #37 / 1,049
- Coverage share
- 0.3%
- Named professional operators
- 28
Airbnb vs Booking.com in Siena
In Siena, Airbnb leads with 1,323 listings (59%), versus 911 on Booking.com (41%).
Where the listings are in Siena
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Siena
Booking.com supply is more professionalised than Airbnb's: 26% of Booking.com listings sit with operators of that size, against 13% on Airbnb. The 28 named professional operators run 424 local listings between them, and the three largest — ApartmentSiena, Paradiso Accommodations and GuestHost — account for 55% of that.
- Professional share
- 19%
- Median market
- 17%
- Single-listing hosts
- 40%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 67% of Siena's classified listings, followed by Houses, cottages & holiday homes (11%).
Largest operators in Siena
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | ApartmentSiena | 117 | 4.66 / 5 | 8.5 / 10 | 3,898 |
| 2 | Paradiso Accommodations | 61 | 4.73 / 5 | 8.8 / 10 | 4,921 |
| 3 | GuestHost | 55 | 4.51 / 5 | 7.7 / 10 | 117,114 |
| 4 | Siena Concierge Srls | 45 | 4.80 / 5 | 9.1 / 10 | 1,387 |
| 5 | Affitti Brevi Siena | 39 | 4.87 / 5 | 9.2 / 10 | 2,179 |
| 6 | Andera - NaonBnB | 24 | 4.74 / 5 | 8.3 / 10 | 2,659 |
| 7 | Belvilla by OYO | 15 | 4.50 / 5 | 8.0 / 10 | 12,004 |
| 8 | NOVASOL AS | 14 | 4.37 / 5 | 7.7 / 10 | 25,670 |
| 9 | Interhome | 9 | 4.47 / 5 | 8.1 / 10 | 70,854 |
| 10 | Geco Srl | 5 | 4.69 / 5 | 8.4 / 10 | 4,502 |
The other 18 professional operators in Siena
Local listings
- Amazing Italian Retreats 4 listings
- Cosma 4 listings
- Emma Villas 4 listings
- Itinere Villas 3 listings
- Landfolk A/S 3 listings
- Mmega Homes and Villas 3 listings
- Alcaeus 2 listings
- Gabriele Salini 2 listings
- Happy.Rentals 2 listings
- Houzly 2 listings
- PosarelliVillas 2 listings
- Rentbeat 2 listings
- Ruralis 2 listings
- Avani Rio Novo Venice 1 listing
- Marco 1 listing
- To Tuscany Ltd 1 listing
- Travanto Ferienwohnungen 1 listing
- VacaVilla srl 1 listing
Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Siena among their markets. See the full interactive Siena market report for additional filters and operator comparisons.
How Siena compares
Siena ranks 37th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.3% of tracked supply in this coverage. Markets of similar size:
-
Taormina 2,403 listings
-
Aosta 2,360 listings
-
Trapani 2,237 listings
-
Padova 2,192 listings
-
Pisa 2,155 listings
-
Cefalù 2,076 listings
Photo credits
- Taormina: Photo: Mt Etna and Taormina as seen from the Ancient Theatre of Taormina (22290641726) by John Menard from Phoenix, USA · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Aosta: Photo: Aosta and mountains by Tiia Monto · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Trapani: Photo: Trapani, Sicily by Myke Bryan · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Padova: Photo: Padua - Prato della Valle by Didier Descouens · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Pisa: Photo: Pisa - veduta dall'aereo 4 by Luca Aless · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Cefalù: Photo: Cefalu View 0832 by Ludvig14 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
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Siena market FAQ
How many short-term rentals are in Siena?
Siena has 2,234 short-term rental listings as of July 2026: 1,323 on Airbnb and 911 on Booking.com.
Who is the largest short-term rental operator in Siena?
The largest professional operator in Siena is ApartmentSiena, with 117 local listings.
How professionalised is the Siena short-term rental market?
19% of Siena's listings (414 of 2,234) are run by operators with 26 or more listings, in line with the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 26% of Booking.com listings sit with operators of that size, against 13% on Airbnb. The 28 named professional operators run 424 local listings between them, and the three largest — ApartmentSiena, Paradiso Accommodations and GuestHost — account for 55% of that.
Is Airbnb or Booking.com bigger in Siena?
In Siena, Airbnb leads with 1,323 listings (59%), versus 911 on Booking.com (41%).
How many professional operators run listings in Siena?
28 named professional operators run listings in Siena. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 2,234 public short-term rental listings in Siena, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .
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