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Short-term rentals in Taormina

Taormina is the 34th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 2,403 listings, split almost evenly between Airbnb (52%) and Booking.com (48%). 10% of supply is run by professional operators, below the median market's 17%, led by Studio In Real Estate (58 listings).

Explore the interactive Taormina report
View of Taormina
Photo: Mt Etna and Taormina as seen from the Ancient Theatre of Taormina (22290641726) by John Menard from Phoenix, USA · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
2,403
Market rank
#34 / 1,049
Coverage share
0.3%
Named professional operators
28

Airbnb vs Booking.com in Taormina

In Taormina, supply is split almost evenly: 1,256 listings on Airbnb (52%) and 1,147 on Booking.com (48%).

Where the listings are in Taormina

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 2,403 tracked listings — open the full interactive report

Market structure in Taormina

Professional operators hold a similar share on both platforms: 9% of Airbnb listings and 12% of Booking.com listings. The 28 named professional operators run 226 local listings between them, and the three largest — Studio In Real Estate, GuestHost and e-domizil GmbH — account for 55% of that. The other 25 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
10%
Median market
17%
Single-listing hosts
46%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 1,116
  • 2–5 listings 863
  • 6–25 listings 173
  • 26+ (professional) 251

Listings by property type

Apartments & flats make up 60% of Taormina's classified listings, followed by Houses, cottages & holiday homes (20%).

  • Apartments & flats 1,436
  • Houses, cottages & holiday homes 486
  • B&Bs & guest houses 232
  • Private & shared rooms 147
  • Hotels & hostels 96
  • Unique & outdoor 5
  • Other 1

Largest operators in Taormina

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Taormina, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Studio In Real Estate 58 4.61 / 5 8.4 / 10 3,753
2 GuestHost 49 4.51 / 5 7.7 / 10 117,114
3 e-domizil GmbH 17 4.71 / 5 8.3 / 10 3,453
4 Interhome 17 4.47 / 5 8.1 / 10 70,854
5 Letstay 17 4.82 / 5 9.4 / 10 673
6 NOVASOL AS 12 4.37 / 5 7.7 / 10 25,670
7 Your.Rentals 7 4.28 / 5 7.6 / 10 13,803
8 Second Home 6 4.59 / 5 8.3 / 10 479
9 Cristina 5 4.62 / 5 7.0 / 10 153
10 Camisa Homes & Villas S.R.L. 4 4.49 / 5 8.6 / 10 382

The other 18 professional operators in Taormina

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Taormina among their markets. See the full interactive Taormina market report for additional filters and operator comparisons.

How Taormina compares

Taormina ranks 34th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 0.3% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Taormina market FAQ

How many short-term rentals are in Taormina?

Taormina has 2,403 short-term rental listings as of July 2026: 1,256 on Airbnb and 1,147 on Booking.com.

Who is the largest short-term rental operator in Taormina?

The largest professional operator in Taormina is Studio In Real Estate, with 58 local listings.

How professionalised is the Taormina short-term rental market?

10% of Taormina's listings (251 of 2,403) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Professional operators hold a similar share on both platforms: 9% of Airbnb listings and 12% of Booking.com listings. The 28 named professional operators run 226 local listings between them, and the three largest — Studio In Real Estate, GuestHost and e-domizil GmbH — account for 55% of that. The other 25 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Taormina?

In Taormina, supply is split almost evenly: 1,256 listings on Airbnb (52%) and 1,147 on Booking.com (48%).

How many professional operators run listings in Taormina?

28 named professional operators run listings in Taormina. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 2,403 public short-term rental listings in Taormina, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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