Short-term rentals in Groningen
Groningen has 991 tracked short-term rental listings in myDataValue's November 2026 snapshot, 694 on Airbnb and 297 on Booking.com. That ranks it 13th of 91 short-term rental markets across the Netherlands, with 70% of its listings on Airbnb. 9% of supply is run by professional operators, below the median market's 29%, led by NOVASOL AS (50 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 991
- Market rank
- #13 / 91
- National share
- 1.4%
- Named professional operators
- 6
Airbnb vs Booking.com in Groningen
In Groningen, Airbnb leads with 694 listings (70%), 2.3× the 297 on Booking.com (30%).
Where the listings are in Groningen
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Groningen
Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 12% of Booking.com listings. The 6 named professional operators run 79 local listings between them, and the three largest — NOVASOL AS, Belvilla by OYO and Fletcher Hotels — account for 92% of that. The other 10 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 9%
- Median market
- 29%
- Single-listing hosts
- 52%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 31% of Groningen's classified listings, followed by Apartments & flats (22%).
Largest operators in Groningen
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Netherlands listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 50 | 4.34 / 5 | 7.7 / 10 | 6,854 |
| 2 | Belvilla by OYO | 14 | 4.60 / 5 | 8.1 / 10 | 20,732 |
| 3 | Fletcher Hotels | 9 | 4.10 / 5 | 7.5 / 10 | 141,003 |
| 4 | Summio Parcs B.V. | 4 | 4.31 / 5 | 7.9 / 10 | 3,330 |
| 5 | Adagio Aparthotel | 1 | — | 8.1 / 10 | 191,259 |
| 6 | Anantara Grand Hotel Krasnapolsky Amsterdam | 1 | 4.39 / 5 | 8.4 / 10 | 81,285 |
Browse the full Netherlands operator directory →
Operators enter the index after reaching 26 listings across the Netherlands and count Groningen among their markets. See the full interactive Groningen market report for additional filters and operator comparisons.
How Groningen compares
Groningen ranks 13th of 91 tracked markets in the Netherlands, with 1.4% of tracked supply in this coverage. Markets of similar size:
-
Zwiggelte 1,065 listings
-
Giethoorn 1,036 listings
-
Ewijk 1,006 listings
-
Lemmer 980 listings
-
Nijmegen 977 listings
-
The Hague 955 listings
Photo credits
- Zwiggelte: Photo: Boerderij Hoofdstraat 8 by Anthony Ruijtenbeek · CC BY 4.0 · cropped and resized for display, via Wikimedia Commons
- Giethoorn: Photo: Giethoorn Netherlands flckr03 by Bert Knot · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Ewijk: Photo: 2007-02-15 13.02 Ewijk, slot Doddendaal foto1 by Michielverbeek · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Lemmer: Photo: Holland Lemmer 2004 097 by S.moeller · Public domain · cropped and resized for display, via Wikimedia Commons
- Nijmegen: Photo: 2009-05-01 in Nijmegen 01 by Szilas · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- The Hague: Photo: The Hague Montage 2021 by Ætoms · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Netherlands city directory or the Netherlands market report .
Groningen market FAQ
How many short-term rentals are in Groningen?
Groningen has 991 short-term rental listings as of November 2026: 694 on Airbnb and 297 on Booking.com.
Who is the largest short-term rental operator in Groningen?
The largest professional operator in Groningen is NOVASOL AS, with 50 local listings.
How professionalised is the Groningen short-term rental market?
9% of Groningen's listings (89 of 991) are run by operators with 26 or more listings, below the median of 91 markets across the Netherlands (29%). Professional operators hold a similar share on both platforms: 8% of Airbnb listings and 12% of Booking.com listings. The 6 named professional operators run 79 local listings between them, and the three largest — NOVASOL AS, Belvilla by OYO and Fletcher Hotels — account for 92% of that. The other 10 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Groningen?
In Groningen, Airbnb leads with 694 listings (70%), 2.3× the 297 on Booking.com (30%).
How many professional operators run listings in Groningen?
6 named professional operators run listings in Groningen. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 991 public short-term rental listings in Groningen, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the Netherlands. Snapshot dates: Airbnb , Booking.com .
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