myDataValue

Short-term rentals in Lathum

Lathum has 948 tracked short-term rental listings in myDataValue's November 2026 snapshot, 631 on Airbnb and 317 on Booking.com. That ranks it 18th of 91 short-term rental markets across the Netherlands, with 67% of its listings on Airbnb. 24% of supply is run by professional operators, below the median market's 29%, led by Belvilla by OYO (89 listings). Counts are tracked public listings, not total supply.

View of Lathum
Photo: Lathum, de Nederlands Hervormde kerk RM8149 foto3 2015-07-21 15.00 by Michielverbeek · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
948
Market rank
#18 / 91
National share
1.4%
Named professional operators
4

Airbnb vs Booking.com in Lathum

In Lathum, Airbnb leads with 631 listings (67%), versus 317 on Booking.com (33%).

Where the listings are in Lathum

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 948 tracked listings — open the full interactive report

Market structure in Lathum

Professional operators hold a similar share on both platforms: 25% of Airbnb listings and 22% of Booking.com listings. The 4 named professional operators run 121 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and Fletcher Hotels — account for 98% of that. The other 103 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
24%
Median market
29%
Single-listing hosts
48%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 457
  • 2–5 listings 201
  • 6–25 listings 66
  • 26+ (professional) 224

Listings by property type

Houses, cottages & holiday homes make up 55% of Lathum's classified listings, followed by B&Bs & guest houses (14%).

  • Houses, cottages & holiday homes 519
  • B&Bs & guest houses 137
  • Unique & outdoor 116
  • Apartments & flats 85
  • Hotels & hostels 48
  • Private & shared rooms 42
  • Other 1

Largest operators in Lathum

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Netherlands listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Lathum, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Belvilla by OYO 89 4.60 / 5 8.1 / 10 20,732
2 NOVASOL AS 16 4.34 / 5 7.7 / 10 6,854
3 Fletcher Hotels 14 4.10 / 5 7.5 / 10 141,003
4 Villa for You 2 4.61 / 5 8.5 / 10 4,894

Browse the full Netherlands operator directory →

Operators enter the index after reaching 26 listings across the Netherlands and count Lathum among their markets. See the full interactive Lathum market report for additional filters and operator comparisons.

How Lathum compares

Lathum ranks 18th of 91 tracked markets in the Netherlands, with 1.4% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Netherlands city directory or the Netherlands market report .

Lathum market FAQ

How many short-term rentals are in Lathum?

Lathum has 948 short-term rental listings as of November 2026: 631 on Airbnb and 317 on Booking.com.

Who is the largest short-term rental operator in Lathum?

The largest professional operator in Lathum is Belvilla by OYO, with 89 local listings.

How professionalised is the Lathum short-term rental market?

24% of Lathum's listings (224 of 948) are run by operators with 26 or more listings, below the median of 91 markets across the Netherlands (29%). Professional operators hold a similar share on both platforms: 25% of Airbnb listings and 22% of Booking.com listings. The 4 named professional operators run 121 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and Fletcher Hotels — account for 98% of that. The other 103 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Lathum?

In Lathum, Airbnb leads with 631 listings (67%), versus 317 on Booking.com (33%).

How many professional operators run listings in Lathum?

4 named professional operators run listings in Lathum. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 948 public short-term rental listings in Lathum, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the Netherlands. Snapshot dates: Airbnb , Booking.com .

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