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Short-term rentals in Zwolle

Zwolle is the 8th-largest of 91 short-term rental markets across the Netherlands: 1,303 listings, 64% on Airbnb. 25% of supply is run by professional operators, in line with the median market's 26%, led by Belvilla by OYO (131 listings).

View of Zwolle
Photo: Zicht op Zwolle Centrum by Nummer 12 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
1,303
Market rank
#8 / 91
National share
1.9%
Named professional operators
5

Airbnb vs Booking.com in Zwolle

In Zwolle, Airbnb leads with 830 listings (64%), versus 473 on Booking.com (36%).

Where the listings are in Zwolle

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 1,303 tracked listings — open the full interactive report

Market structure in Zwolle

Booking.com supply is more professionalised than Airbnb's: 29% of Booking.com listings sit with operators of that size, against 22% on Airbnb. The 5 named professional operators run 255 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and Villa for You — account for 98% of that. The other 67 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
25%
Median market
26%
Single-listing hosts
45%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 582
  • 2–5 listings 291
  • 6–25 listings 108
  • 26+ (professional) 322

Listings by property type

Houses, cottages & holiday homes make up 62% of Zwolle's classified listings, followed by B&Bs & guest houses (13%).

  • Houses, cottages & holiday homes 800
  • B&Bs & guest houses 167
  • Unique & outdoor 128
  • Apartments & flats 112
  • Hotels & hostels 56
  • Private & shared rooms 37
  • Other 3

Largest operators in Zwolle

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Netherlands listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Zwolle, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Belvilla by OYO 131 4.57 / 5 8.1 / 10 16,677
2 NOVASOL AS 102 4.34 / 5 7.8 / 10 6,698
3 Villa for You 17 4.65 / 5 8.5 / 10 4,324
4 Happy Stay 4 4.46 / 5 8.4 / 10 184
5 Adagio Aparthotel 1 8.1 / 10 192,693

Browse the full Netherlands operator directory →

Operators enter the index after reaching 26 listings across the Netherlands and count Zwolle among their markets. See the full interactive Zwolle market report for additional filters and operator comparisons.

How Zwolle compares

Zwolle ranks 8th of 91 tracked markets in the Netherlands, with 1.9% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Enschede: Photo: Enschede Rijksmuseum Twenthe by Berteun Damman (I self) · Public domain · cropped and resized for display, via Wikimedia Commons
  • Eindhoven: Photo: Centrum Eindhoven by Arno van den Tillaart from Eindhoven, Netherlands · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
  • Callantsoog: Photo: Callantsoog panorama by Arch · Public domain · cropped and resized for display, via Wikimedia Commons
  • Leeuwarden: Photo: Waag, Leeuwarden 1614 by C messier · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Zwiggelte: Photo: Boerderij Hoofdstraat 8 by Anthony Ruijtenbeek · CC BY 4.0 · cropped and resized for display, via Wikimedia Commons
  • Giethoorn: Photo: Giethoorn Netherlands flckr03 by Bert Knot · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons

Browse the full Netherlands city directory or the Netherlands market report .

Zwolle market FAQ

How many short-term rentals are in Zwolle?

Zwolle has 1,303 short-term rental listings as of August 2026: 830 on Airbnb and 473 on Booking.com.

Who is the largest short-term rental operator in Zwolle?

The largest professional operator in Zwolle is Belvilla by OYO, with 131 local listings.

How professionalised is the Zwolle short-term rental market?

25% of Zwolle's listings (322 of 1,303) are run by operators with 26 or more listings, in line with the median of 91 markets across the Netherlands (26%). Booking.com supply is more professionalised than Airbnb's: 29% of Booking.com listings sit with operators of that size, against 22% on Airbnb. The 5 named professional operators run 255 local listings between them, and the three largest — Belvilla by OYO, NOVASOL AS and Villa for You — account for 98% of that. The other 67 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Zwolle?

In Zwolle, Airbnb leads with 830 listings (64%), versus 473 on Booking.com (36%).

How many professional operators run listings in Zwolle?

5 named professional operators run listings in Zwolle. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 1,303 public short-term rental listings in Zwolle, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the Netherlands. Snapshot dates: Airbnb , Booking.com .

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