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Short-term rentals in Zakopane

Zakopane is the 4th-largest of 190 short-term rental markets across Poland: 12,799 listings, split almost evenly between Booking.com (50%) and Airbnb (50%). 22% of supply is run by professional operators, above the median market's 7%, led by SUN & SNOW Sp. z o.o. (299 listings).

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View of Zakopane
Photo: 2018-07-03 Zakopane from air 05 by Maksym Kozlenko · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
12,799
Market rank
#4 / 190
National share
6.7%
Named professional operators
19

Airbnb vs Booking.com in Zakopane

In Zakopane, supply is split almost evenly: 6,426 listings on Booking.com (50%) and 6,373 on Airbnb (50%).

Where the listings are in Zakopane

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 12,799 tracked listings — open the full interactive report

Market structure in Zakopane

Airbnb supply is more professionalised than Booking.com's: 27% of Airbnb listings sit with operators of that size, against 17% on Booking.com. The 19 named professional operators run 962 local listings between them, and the three largest — SUN & SNOW Sp. z o.o., Noclegi Renters and Golden Apartments WKZ — account for 55% of that. The other 1,819 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
22%
Median market
7%
Single-listing hosts
31%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 3,934
  • 2–5 listings 3,636
  • 6–25 listings 2,448
  • 26+ (professional) 2,781

Listings by property type

Apartments & flats make up 52% of Zakopane's classified listings, followed by Houses, cottages & holiday homes (17%).

  • Apartments & flats 6,593
  • Houses, cottages & holiday homes 2,216
  • Private & shared rooms 2,009
  • B&Bs & guest houses 1,448
  • Hotels & hostels 396
  • Unique & outdoor 137

Largest operators in Zakopane

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Poland listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Zakopane, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 SUN & SNOW Sp. z o.o. 299 4.49 / 5 8.5 / 10 54,580
2 Noclegi Renters 135 4.46 / 5 8.3 / 10 100,730
3 Golden Apartments WKZ 97 4.74 / 5 9.0 / 10 2,091
4 Golden Apartments 91 4.44 / 5 7.2 / 10 17,500
5 Rent like home 82 4.41 / 5 8.3 / 10 31,001
6 Black Apart sp.z o.o. 66 4.79 / 5 9.3 / 10 3,785
7 Mountain Apartments 43 4.80 / 5 9.2 / 10 1,925
8 NOVASOL AS 37 4.52 / 5 7.7 / 10 945
9 Homeprime Sp. z o.o. 30 4.57 / 5 8.0 / 10 21,175
10 BookingHost sp. z o.o. 17 4.38 / 5 8.0 / 10 49,808

The other 9 professional operators in Zakopane

Local listings

Browse the full Poland operator directory →

Operators enter the index after reaching 26 listings across Poland and count Zakopane among their markets. See the full interactive Zakopane market report for additional filters and operator comparisons.

How Zakopane compares

Zakopane ranks 4th of 190 tracked markets in Poland, with 6.7% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Poland city directory or the Poland market report .

Zakopane market FAQ

How many short-term rentals are in Zakopane?

Zakopane has 12,799 short-term rental listings as of August 2026: 6,373 on Airbnb and 6,426 on Booking.com.

Who is the largest short-term rental operator in Zakopane?

The largest professional operator in Zakopane is SUN & SNOW Sp. z o.o., with 299 local listings.

How professionalised is the Zakopane short-term rental market?

22% of Zakopane's listings (2,781 of 12,799) are run by operators with 26 or more listings, above the median of 190 markets across Poland (7%). Airbnb supply is more professionalised than Booking.com's: 27% of Airbnb listings sit with operators of that size, against 17% on Booking.com. The 19 named professional operators run 962 local listings between them, and the three largest — SUN & SNOW Sp. z o.o., Noclegi Renters and Golden Apartments WKZ — account for 55% of that. The other 1,819 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Zakopane?

In Zakopane, supply is split almost evenly: 6,426 listings on Booking.com (50%) and 6,373 on Airbnb (50%).

How many professional operators run listings in Zakopane?

19 named professional operators run listings in Zakopane. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 12,799 public short-term rental listings in Zakopane, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Poland. Snapshot dates: Airbnb , Booking.com .

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