myDataValue

Short-term rentals in Freshwater

Freshwater is the 469th-largest of 597 short-term rental markets across the United Kingdom: 376 listings, 60% on Airbnb. 45% of supply is run by professional operators, above the median market's 39%, led by Sykes Holiday Cottages (51 listings).

View of Freshwater
Photo: FreshwaterBay by DPOrman · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
376
Market rank
#469 / 597
National share
under 0.1%
Named professional operators
7

Airbnb vs Booking.com in Freshwater

In Freshwater, Airbnb leads with 227 listings (60%), versus 149 on Booking.com (40%).

Where the listings are in Freshwater

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 376 tracked listings — open the full interactive report

Market structure in Freshwater

Booking.com supply is more professionalised than Airbnb's: 58% of Booking.com listings sit with operators of that size, against 36% on Airbnb. The 7 named professional operators run 154 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and holidaycottages.co.uk — account for 93% of that. The other 15 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
45%
Median market
39%
Single-listing hosts
32%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 120
  • 2–5 listings 81
  • 6–25 listings 6
  • 26+ (professional) 169

Listings by property type

Houses, cottages & holiday homes make up 78% of Freshwater's classified listings, followed by Apartments & flats (13%).

  • Houses, cottages & holiday homes 292
  • Apartments & flats 47
  • B&Bs & guest houses 21
  • Private & shared rooms 6
  • Unique & outdoor 6
  • Hotels & hostels 4

Largest operators in Freshwater

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Freshwater, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Sykes Holiday Cottages 51 4.70 / 5 8.9 / 10 179,990
2 Cottages.com 47 4.77 / 5 9.0 / 10 217,587
3 holidaycottages.co.uk 45 4.73 / 5 8.9 / 10 73,474
4 The Island Holiday Company Ltd 6 4.73 / 5 8.8 / 10 1,697
5 Dorset Hideaways 2 4.86 / 5 9.0 / 10 1,585
6 Isle of Wight Vacations 2 4.60 / 5 8.2 / 10 711
7 Island Holiday Homes, Isle of Wight 1 4.71 / 5 8.5 / 10 1,274

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Freshwater among their markets. See the full interactive Freshwater market report for additional filters and operator comparisons.

How Freshwater compares

Freshwater ranks 469th of 597 tracked markets in the United Kingdom, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Freshwater market FAQ

How many short-term rentals are in Freshwater?

Freshwater has 376 short-term rental listings as of August 2026: 227 on Airbnb and 149 on Booking.com.

Who is the largest short-term rental operator in Freshwater?

The largest professional operator in Freshwater is Sykes Holiday Cottages, with 51 local listings.

How professionalised is the Freshwater short-term rental market?

45% of Freshwater's listings (169 of 376) are run by operators with 26 or more listings, above the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 58% of Booking.com listings sit with operators of that size, against 36% on Airbnb. The 7 named professional operators run 154 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and holidaycottages.co.uk — account for 93% of that. The other 15 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Freshwater?

In Freshwater, Airbnb leads with 227 listings (60%), versus 149 on Booking.com (40%).

How many professional operators run listings in Freshwater?

7 named professional operators run listings in Freshwater. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 376 public short-term rental listings in Freshwater, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Freshwater? Report a data issue or request an update — corrections land with the next data refresh.