Short-term rentals in Luton
Luton is the 472nd-largest of 597 short-term rental markets across the United Kingdom: 371 listings, 68% on Airbnb. 6% of supply is run by professional operators, below the median market's 39%. The largest named operator, HelloGuest Limited, runs 4 local listings.
Data updated
- Tracked listings
- 371
- Market rank
- #472 / 597
- National share
- under 0.1%
- Named professional operators
- 7
Airbnb vs Booking.com in Luton
In Luton, Airbnb leads with 252 listings (68%), 2.1× the 119 on Booking.com (32%).
Where the listings are in Luton
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Luton
Booking.com supply is more professionalised than Airbnb's: 12% of Booking.com listings sit with operators of that size, against 3% on Airbnb. The 7 named professional operators run 15 local listings between them, and the three largest — HelloGuest Limited, Travelnest Ltd and ALSENED LTD — account for 60% of that. The other 6 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 6%
- Median market
- 39%
- Single-listing hosts
- 42%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 31% of Luton's classified listings, followed by Apartments & flats (27%).
Largest operators in Luton
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | HelloGuest Limited | 4 | 4.71 / 5 | 8.1 / 10 | 7,597 |
| 2 | Travelnest Ltd | 3 | 4.56 / 5 | 8.0 / 10 | 95,073 |
| 3 | ALSENED LTD | 2 | 3.45 / 5 | 6.4 / 10 | 152,134 |
| 4 | Sykes Holiday Cottages | 2 | 4.70 / 5 | 8.9 / 10 | 179,990 |
| 5 | Yoko Property | 2 | 4.49 / 5 | 8.2 / 10 | 975 |
| 6 | Staybridge Suites | 1 | 4.58 / 5 | 8.3 / 10 | 1,020,187 |
| 7 | Your.Rentals | 1 | 4.62 / 5 | 7.4 / 10 | 11,822 |
Browse the full United Kingdom operator directory →
Operators enter the index after reaching 26 listings across the United Kingdom and count Luton among their markets. See the full interactive Luton market report for additional filters and operator comparisons.
How Luton compares
Luton ranks 472nd of 597 tracked markets in the United Kingdom, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Freshwater 376 listings
-
Holmfirth 375 listings
-
Dawlish 373 listings
- Cupar 370 listings
-
Ironbridge 369 listings
-
Preston 368 listings
Photo credits
- Freshwater: Photo: FreshwaterBay by DPOrman · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
- Holmfirth: Photo: Meltham & Lower Holme Valley by Richard Harvey · CC BY-SA 2.5 · cropped and resized for display, via Wikimedia Commons
- Dawlish: Photo: Dawlish View by Farzeymedic · CC BY 4.0 · cropped and resized for display, via Wikimedia Commons
- Ironbridge: Photo: Ironbridge002 by Wikimedia Commons contributors · Public domain · cropped and resized for display, via Wikimedia Commons
- Preston: Photo: Preston Riversway Docks by Karl1587 · Public domain · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Luton market FAQ
How many short-term rentals are in Luton?
Luton has 371 short-term rental listings as of August 2026: 252 on Airbnb and 119 on Booking.com.
Who is the largest short-term rental operator in Luton?
Professional operators have only a small footprint in Luton. The largest local presence is HelloGuest Limited, with 4 listings.
How professionalised is the Luton short-term rental market?
6% of Luton's listings (21 of 371) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 12% of Booking.com listings sit with operators of that size, against 3% on Airbnb. The 7 named professional operators run 15 local listings between them, and the three largest — HelloGuest Limited, Travelnest Ltd and ALSENED LTD — account for 60% of that. The other 6 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Luton?
In Luton, Airbnb leads with 252 listings (68%), 2.1× the 119 on Booking.com (32%).
How many professional operators run listings in Luton?
7 named professional operators run listings in Luton. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 371 public short-term rental listings in Luton, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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