myDataValue

Short-term rentals in London

London has 97,160 tracked short-term rental listings in myDataValue's November 2026 snapshot, 68,517 on Airbnb and 28,643 on Booking.com. That makes it the largest of 597 short-term rental markets across the United Kingdom, with 71% of its listings on Airbnb. 24% of supply is run by professional operators, below the median market's 41%, led by Travelnest Ltd (792 listings). Counts are tracked public listings, not total supply.

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View of London
Photo: London Skyline (125508655) by Ilya Grigorik · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
97,160
Market rank
#1 / 597
National share
16%
Named professional operators
158

Airbnb vs Booking.com in London

In London, Airbnb leads with 68,517 listings (71%), 2.4× the 28,643 on Booking.com (29%).

Where the listings are in London

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 97,160 tracked listings — open the full interactive report

Market structure in London

Booking.com supply is more professionalised than Airbnb's: 30% of Booking.com listings sit with operators of that size, against 21% on Airbnb. The 158 named professional operators run 9,217 local listings between them, and the three largest — Travelnest Ltd, Luxury Bookings Fze and Pass the Keys — account for 21% of that. The other 13,893 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
24%
Median market
41%
Single-listing hosts
31%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 29,987
  • 2–5 listings 22,813
  • 6–25 listings 21,250
  • 26+ (professional) 23,110

Listings by property type

Apartments & flats make up 62% of London's classified listings, followed by Private & shared rooms (21%).

  • Apartments & flats 60,388
  • Private & shared rooms 20,302
  • Houses, cottages & holiday homes 10,261
  • Hotels & hostels 3,165
  • B&Bs & guest houses 2,738
  • Unique & outdoor 258
  • Other 48

Largest operators in London

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in London, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Travelnest Ltd 792 4.52 / 5 8.0 / 10 99,168
2 Luxury Bookings Fze 678 4.69 / 5 8.5 / 10 1,006,325
3 Pass the Keys 505 4.75 / 5 8.1 / 10 63,230
4 Unique Ventures Limited 292 4.47 / 5 7.5 / 10 988
5 sandersonslondon.co.uk 262 4.92 / 5 9.1 / 10 10,319
6 London Elite Property Management 198 4.83 / 5 7.9 / 10 2,271
7 HelloGuest Limited 188 4.71 / 5 8.1 / 10 8,648
8 CITY APARTMENTS 183 4.13 / 5 7.6 / 10 10,533
9 Blueground Furnished Apartments UK Limited 168 4.37 / 5 10.0 / 10 147
10 Flyp Rentals 164 4.23 / 5 6.8 / 10 779

The other 148 professional operators in London

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count London among their markets. See the full interactive London market report for additional filters and operator comparisons.

How London compares

London ranks first of 597 tracked markets in the United Kingdom, with 16% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

London market FAQ

How many short-term rentals are in London?

London has 97,160 short-term rental listings as of November 2026: 68,517 on Airbnb and 28,643 on Booking.com.

Who is the largest short-term rental operator in London?

The largest professional operator in London is Travelnest Ltd, with 792 local listings.

How professionalised is the London short-term rental market?

24% of London's listings (23,110 of 97,160) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 30% of Booking.com listings sit with operators of that size, against 21% on Airbnb. The 158 named professional operators run 9,217 local listings between them, and the three largest — Travelnest Ltd, Luxury Bookings Fze and Pass the Keys — account for 21% of that. The other 13,893 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in London?

In London, Airbnb leads with 68,517 listings (71%), 2.4× the 28,643 on Booking.com (29%).

How many professional operators run listings in London?

158 named professional operators run listings in London. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 97,160 public short-term rental listings in London, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for London? Report a data issue or request an update — corrections land with the next data refresh.