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Short-term rentals in London

London is the largest short-term rental market across the United Kingdom: 97,009 listings, 71% on Airbnb. 21% of supply is run by professional operators, below the median market's 39%, led by Travelnest Ltd (744 listings).

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View of London
Photo: London Skyline (125508655) by Ilya Grigorik · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
97,009
Market rank
#1 / 597
National share
16%
Named professional operators
85

Airbnb vs Booking.com in London

In London, Airbnb leads with 68,500 listings (71%), 2.4× the 28,509 on Booking.com (29%).

Where the listings are in London

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 97,009 tracked listings — open the full interactive report

Market structure in London

Booking.com supply is more professionalised than Airbnb's: 30% of Booking.com listings sit with operators of that size, against 16% on Airbnb. The 85 named professional operators run 6,918 local listings between them, and the three largest — Travelnest Ltd, Houst and Pass the Keys — account for 28% of that. The other 13,008 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
21%
Median market
39%
Single-listing hosts
32%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 31,455
  • 2–5 listings 24,689
  • 6–25 listings 20,939
  • 26+ (professional) 19,926

Listings by property type

Apartments & flats make up 62% of London's classified listings, followed by Private & shared rooms (21%).

  • Apartments & flats 60,283
  • Private & shared rooms 20,284
  • Houses, cottages & holiday homes 10,238
  • Hotels & hostels 3,167
  • B&Bs & guest houses 2,734
  • Unique & outdoor 255
  • Other 48

Largest operators in London

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in London, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Travelnest Ltd 744 4.56 / 5 8.0 / 10 95,073
2 Houst 692 4.63 / 5 7.4 / 10 17,804
3 Pass the Keys 511 4.75 / 5 8.1 / 10 62,567
4 City Relay 428 4.48 / 5 8.4 / 10 5,276
5 Guest Ready 426 4.60 / 5 8.1 / 10 15,833
6 Your.Rentals 166 4.62 / 5 7.4 / 10 11,822
7 HelloGuest Limited 164 4.71 / 5 8.1 / 10 7,597
8 Arcore London 162 4.47 / 5 7.4 / 10 3,069
9 Flyp Rentals 162 4.19 / 5 6.8 / 10 761
10 Be London 155 4.80 / 5 8.7 / 10 2,907

The other 75 professional operators in London

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count London among their markets. See the full interactive London market report for additional filters and operator comparisons.

How London compares

London ranks first of 597 tracked markets in the United Kingdom, with 16% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

London market FAQ

How many short-term rentals are in London?

London has 97,009 short-term rental listings as of August 2026: 68,500 on Airbnb and 28,509 on Booking.com.

Who is the largest short-term rental operator in London?

The largest professional operator in London is Travelnest Ltd, with 744 local listings.

How professionalised is the London short-term rental market?

21% of London's listings (19,926 of 97,009) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 30% of Booking.com listings sit with operators of that size, against 16% on Airbnb. The 85 named professional operators run 6,918 local listings between them, and the three largest — Travelnest Ltd, Houst and Pass the Keys — account for 28% of that. The other 13,008 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in London?

In London, Airbnb leads with 68,500 listings (71%), 2.4× the 28,509 on Booking.com (29%).

How many professional operators run listings in London?

85 named professional operators run listings in London. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 97,009 public short-term rental listings in London, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for London? Report a data issue or request an update — corrections land with the next data refresh.