myDataValue

Short-term rentals in Ludlow

Ludlow has 655 tracked short-term rental listings in myDataValue's November 2026 snapshot, 383 on Airbnb and 272 on Booking.com. That ranks it 230th of 597 short-term rental markets across the United Kingdom, with 58% of its listings on Airbnb. 48% of supply is run by professional operators, above the median market's 41%, led by Sykes Holiday Cottages (123 listings). Counts are tracked public listings, not total supply.

View of Ludlow
Photo: A frosty Ludlow by Shropshire&TelfordTSB · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
655
Market rank
#230 / 597
National share
0.1%
Named professional operators
7

Airbnb vs Booking.com in Ludlow

In Ludlow, Airbnb leads with 383 listings (58%), versus 272 on Booking.com (42%).

Where the listings are in Ludlow

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 655 tracked listings — open the full interactive report

Market structure in Ludlow

Booking.com supply is more professionalised than Airbnb's: 60% of Booking.com listings sit with operators of that size, against 39% on Airbnb. The 7 named professional operators run 286 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and holidaycottages.co.uk — account for 86% of that. The other 27 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
48%
Median market
41%
Single-listing hosts
29%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 192
  • 2–5 listings 132
  • 6–25 listings 18
  • 26+ (professional) 313

Listings by property type

Houses, cottages & holiday homes make up 67% of Ludlow's classified listings, followed by Apartments & flats (12%).

  • Houses, cottages & holiday homes 441
  • Apartments & flats 79
  • B&Bs & guest houses 55
  • Unique & outdoor 39
  • Private & shared rooms 22
  • Hotels & hostels 19

Largest operators in Ludlow

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Ludlow, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Sykes Holiday Cottages 123 4.69 / 5 8.9 / 10 184,961
2 Cottages.com 63 4.77 / 5 9.0 / 10 221,687
3 holidaycottages.co.uk 59 4.73 / 5 8.8 / 10 82,888
4 Pass the Keys 22 4.75 / 5 8.1 / 10 63,230
5 Rural Retreats Holidays Ltd 15 4.88 / 5 9.3 / 10 2,036
6 HelloGuest Limited 2 4.71 / 5 8.1 / 10 8,648
7 Travelnest Ltd 2 4.52 / 5 8.0 / 10 99,168

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Ludlow among their markets. See the full interactive Ludlow market report for additional filters and operator comparisons.

How Ludlow compares

Ludlow ranks 230th of 597 tracked markets in the United Kingdom, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Frome: Photo: Cheap Street, Frome - geograph.org.uk - 737335 by Ronald Searle · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
  • High Wycombe: Photo: High Wycombe Guildhall 2 by Sealman at English Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
  • Sheringham: Photo: Sheringham 24th Jan 2008 (1) by Stavros1 at English Wikipedia · Public domain · cropped and resized for display, via Wikimedia Commons
  • Seahouses: Photo: Seahouses (2021-05-26) 07 by Simon Cobb · CC0 · cropped and resized for display, via Wikimedia Commons
  • Shepton Mallet: Photo: Shepton Mallet marketplace08 by Wurzeller · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Morpeth: Photo: Morpeth Old Gatehouse by Glen Bowman from Newcastle, England · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Browse the full United Kingdom city directory or the United Kingdom market report .

Ludlow market FAQ

How many short-term rentals are in Ludlow?

Ludlow has 655 short-term rental listings as of November 2026: 383 on Airbnb and 272 on Booking.com.

Who is the largest short-term rental operator in Ludlow?

The largest professional operator in Ludlow is Sykes Holiday Cottages, with 123 local listings.

How professionalised is the Ludlow short-term rental market?

48% of Ludlow's listings (313 of 655) are run by operators with 26 or more listings, above the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 60% of Booking.com listings sit with operators of that size, against 39% on Airbnb. The 7 named professional operators run 286 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and holidaycottages.co.uk — account for 86% of that. The other 27 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Ludlow?

In Ludlow, Airbnb leads with 383 listings (58%), versus 272 on Booking.com (42%).

How many professional operators run listings in Ludlow?

7 named professional operators run listings in Ludlow. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 655 public short-term rental listings in Ludlow, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Ludlow? Report a data issue or request an update — corrections land with the next data refresh.