myDataValue

Short-term rentals in Pembrokeshire

Pembrokeshire has 251 tracked short-term rental listings in myDataValue's November 2026 snapshot, 160 on Airbnb and 91 on Booking.com. That ranks it 561st of 597 short-term rental markets across the United Kingdom, with 64% of its listings on Airbnb. 46% of supply is run by professional operators, above the median market's 41%, led by Sykes Holiday Cottages (33 listings). Counts are tracked public listings, not total supply.

Explore the interactive Pembrokeshire report
View of Pembrokeshire
Photo: St Davids village and Cathedral South Wales by Manfred Heyde · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
251
Market rank
#561 / 597
National share
under 0.1%
Named professional operators
9

Airbnb vs Booking.com in Pembrokeshire

In Pembrokeshire, Airbnb leads with 160 listings (64%), versus 91 on Booking.com (36%).

Where the listings are in Pembrokeshire

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 238 sampled locations from 251 tracked listings — open the full interactive report

Market structure in Pembrokeshire

Booking.com supply is more professionalised than Airbnb's: 63% of Booking.com listings sit with operators of that size, against 37% on Airbnb. The 9 named professional operators run 104 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and holidaycottages.co.uk — account for 68% of that. The other 12 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
46%
Median market
41%
Single-listing hosts
20%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 50
  • 2–5 listings 53
  • 6–25 listings 32
  • 26+ (professional) 116

Listings by property type

Houses, cottages & holiday homes make up 71% of Pembrokeshire's classified listings, followed by Unique & outdoor (14%).

  • Houses, cottages & holiday homes 179
  • Unique & outdoor 35
  • B&Bs & guest houses 23
  • Apartments & flats 13
  • Hotels & hostels 1

Largest operators in Pembrokeshire

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Pembrokeshire, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Sykes Holiday Cottages 33 4.69 / 5 8.9 / 10 184,961
2 Cottages.com 19 4.77 / 5 9.0 / 10 221,687
3 holidaycottages.co.uk 19 4.73 / 5 8.8 / 10 82,888
4 Salt & City Stays 17 4.85 / 5 9.1 / 10 5,465
5 Coastal Cottages of Pembrokeshire 6 4.67 / 5 8.3 / 10 660
6 Stay Pembrokeshire 4 4.67 / 5 8.5 / 10 11,362
7 Great Welsh Escapes 2 4.83 / 5 9.2 / 10 1,607
8 Port Isaac Bay Holidays 2 4.84 / 5 9.1 / 10 138,199
9 West Wales Holiday Cottages 2 4.84 / 5 9.1 / 10 4,661

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Pembrokeshire among their markets. See the full interactive Pembrokeshire market report for additional filters and operator comparisons.

How Pembrokeshire compares

Pembrokeshire ranks 561st of 597 tracked markets in the United Kingdom, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Pembrokeshire market FAQ

How many short-term rentals are in Pembrokeshire?

Pembrokeshire has 251 short-term rental listings as of November 2026: 160 on Airbnb and 91 on Booking.com.

Who is the largest short-term rental operator in Pembrokeshire?

The largest professional operator in Pembrokeshire is Sykes Holiday Cottages, with 33 local listings.

How professionalised is the Pembrokeshire short-term rental market?

46% of Pembrokeshire's listings (116 of 251) are run by operators with 26 or more listings, above the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 63% of Booking.com listings sit with operators of that size, against 37% on Airbnb. The 9 named professional operators run 104 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and holidaycottages.co.uk — account for 68% of that. The other 12 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Pembrokeshire?

In Pembrokeshire, Airbnb leads with 160 listings (64%), versus 91 on Booking.com (36%).

How many professional operators run listings in Pembrokeshire?

9 named professional operators run listings in Pembrokeshire. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 251 public short-term rental listings in Pembrokeshire, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Pembrokeshire? Report a data issue or request an update — corrections land with the next data refresh.