Short-term rentals in Southampton
Southampton is the 20th-largest of 597 short-term rental markets across the United Kingdom: 2,493 listings, 63% on Airbnb. 16% of supply is run by professional operators, below the median market's 39%, led by SDM PROPERTY LTD (53 listings).
Data updated
- Tracked listings
- 2,493
- Market rank
- #20 / 597
- National share
- 0.4%
- Named professional operators
- 23
Airbnb vs Booking.com in Southampton
In Southampton, Airbnb leads with 1,582 listings (63%), versus 911 on Booking.com (37%).
Where the listings are in Southampton
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Southampton
Booking.com supply is more professionalised than Airbnb's: 30% of Booking.com listings sit with operators of that size, against 9% on Airbnb. The 23 named professional operators run 222 local listings between them, and the three largest — SDM PROPERTY LTD, Cottages.com and Sykes Holiday Cottages — account for 50% of that. The other 186 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 16%
- Median market
- 39%
- Single-listing hosts
- 32%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 38% of Southampton's classified listings, followed by Houses, cottages & holiday homes (27%).
Largest operators in Southampton
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | SDM PROPERTY LTD | 53 | — | 3.2 / 10 | 1,130 |
| 2 | Cottages.com | 33 | 4.77 / 5 | 9.0 / 10 | 217,587 |
| 3 | Sykes Holiday Cottages | 25 | 4.70 / 5 | 8.9 / 10 | 179,990 |
| 4 | Stay Gateway | 18 | 4.66 / 5 | 9.0 / 10 | 1,999 |
| 5 | Travelnest Ltd | 18 | 4.56 / 5 | 8.0 / 10 | 95,073 |
| 6 | holidaycottages.co.uk | 13 | 4.73 / 5 | 8.9 / 10 | 73,474 |
| 7 | Luxury Cottages | 9 | 4.89 / 5 | 9.3 / 10 | 2,454 |
| 8 | HelloGuest Limited | 8 | 4.71 / 5 | 8.1 / 10 | 7,597 |
| 9 | My Property Host | 8 | 4.29 / 5 | 7.4 / 10 | 15,689 |
| 10 | Your.Rentals | 6 | 4.62 / 5 | 7.4 / 10 | 11,822 |
The other 13 professional operators in Southampton
Local listings
- Open Mind Property 5 listings
- Staybridge Suites 4 listings
- Toad Hall Cottages 4 listings
- Adagio Aparthotel 3 listings
- Blake 3 listings
- Finest Retreats 2 listings
- Fresh Air Holidays 2 listings
- Henry Adams Holiday Cottages 2 listings
- Pass the Property 2 listings
- Air Maison 1 listing
- Best Western The Dartmouth Golf, Hotel and Spa 1 listing
- Cumbrian Cottage Holidays 1 listing
- Studio Apartment 1 listing
Operators enter the index after reaching 26 listings across the United Kingdom and count Southampton among their markets. See the full interactive Southampton market report for additional filters and operator comparisons.
How Southampton compares
Southampton ranks 20th of 597 tracked markets in the United Kingdom, with 0.4% of tracked supply in this coverage. Markets of similar size:
-
Inverness 2,822 listings
-
Bath 2,818 listings
-
Carbis Bay 2,585 listings
-
Cambridge 2,420 listings
-
Bournemouth 2,391 listings
-
Leicester 2,179 listings
Photo credits
- Inverness: Photo: Invernessmixed by Northlimitation · Public domain · cropped and resized for display, via Wikimedia Commons
- Bath: Photo: Bath Somerset 2023 -City- by-RaBoe 055 by Raboe001 · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Carbis Bay: Photo: CarbisBayCornwallUK by Andy F · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Cambridge: Photo: KingsCollegeChapelWest by Andrew Dunn · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Bournemouth: Photo: Bournemouth, The Square - geograph.org.uk - 509151 by Chris Downer · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Leicester: Photo: Leicester landmarks montage by Ned Trifle, Steve Cadman, Duncan Harris, Parrot of Doom & NotFromUtrecht · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Southampton market FAQ
How many short-term rentals are in Southampton?
Southampton has 2,493 short-term rental listings as of August 2026: 1,582 on Airbnb and 911 on Booking.com.
Who is the largest short-term rental operator in Southampton?
The largest professional operator in Southampton is SDM PROPERTY LTD, with 53 local listings.
How professionalised is the Southampton short-term rental market?
16% of Southampton's listings (408 of 2,493) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 30% of Booking.com listings sit with operators of that size, against 9% on Airbnb. The 23 named professional operators run 222 local listings between them, and the three largest — SDM PROPERTY LTD, Cottages.com and Sykes Holiday Cottages — account for 50% of that. The other 186 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Southampton?
In Southampton, Airbnb leads with 1,582 listings (63%), versus 911 on Booking.com (37%).
How many professional operators run listings in Southampton?
23 named professional operators run listings in Southampton. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 2,493 public short-term rental listings in Southampton, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
Spotted an inconsistency, or want fresher data for Southampton? Report a data issue or request an update — corrections land with the next data refresh.