myDataValue

Short-term rentals in Southampton

Southampton has 2,496 tracked short-term rental listings in myDataValue's November 2026 snapshot, 1,584 on Airbnb and 912 on Booking.com. That ranks it 20th of 597 short-term rental markets across the United Kingdom, with 63% of its listings on Airbnb. 19% of supply is run by professional operators, below the median market's 41%, led by SDM PROPERTY LTD (53 listings). Counts are tracked public listings, not total supply.

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View of Southampton
Photo: Southampton2 by Garlicbatten · CC BY-SA 3.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
2,496
Market rank
#20 / 597
National share
0.4%
Named professional operators
32

Airbnb vs Booking.com in Southampton

In Southampton, Airbnb leads with 1,584 listings (63%), versus 912 on Booking.com (37%).

Where the listings are in Southampton

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 2,496 tracked listings — open the full interactive report

Market structure in Southampton

Booking.com supply is more professionalised than Airbnb's: 30% of Booking.com listings sit with operators of that size, against 12% on Airbnb. The 32 named professional operators run 294 local listings between them, and the three largest — SDM PROPERTY LTD, Cottages.com and StarHost Residences — account for 36% of that. The other 168 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
19%
Median market
41%
Single-listing hosts
30%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 754
  • 2–5 listings 718
  • 6–25 listings 562
  • 26+ (professional) 462

Listings by property type

Apartments & flats make up 38% of Southampton's classified listings, followed by Houses, cottages & holiday homes (27%).

  • Apartments & flats 941
  • Houses, cottages & holiday homes 670
  • Private & shared rooms 448
  • B&Bs & guest houses 263
  • Hotels & hostels 102
  • Unique & outdoor 72

Largest operators in Southampton

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Southampton, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 SDM PROPERTY LTD 53 — 3.3 / 10 1,178
2 Cottages.com 27 4.77 / 5 9.0 / 10 221,687
3 StarHost Residences 27 4.87 / 5 6.7 / 10 353
4 Sykes Holiday Cottages 25 4.69 / 5 8.9 / 10 184,961
5 Blue Puffin Stays 24 4.79 / 5 9.0 / 10 1,519
6 Travelnest Ltd 20 4.52 / 5 8.0 / 10 99,168
7 Stay Gateway 18 4.66 / 5 9.1 / 10 2,004
8 holidaycottages.co.uk 13 4.73 / 5 8.8 / 10 82,888
9 Luxury Cottages 9 4.89 / 5 9.3 / 10 2,274
10 HelloGuest Limited 8 4.71 / 5 8.1 / 10 8,648

The other 22 professional operators in Southampton

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Southampton among their markets. See the full interactive Southampton market report for additional filters and operator comparisons.

How Southampton compares

Southampton ranks 20th of 597 tracked markets in the United Kingdom, with 0.4% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Southampton market FAQ

How many short-term rentals are in Southampton?

Southampton has 2,496 short-term rental listings as of November 2026: 1,584 on Airbnb and 912 on Booking.com.

Who is the largest short-term rental operator in Southampton?

The largest professional operator in Southampton is SDM PROPERTY LTD, with 53 local listings.

How professionalised is the Southampton short-term rental market?

19% of Southampton's listings (462 of 2,496) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 30% of Booking.com listings sit with operators of that size, against 12% on Airbnb. The 32 named professional operators run 294 local listings between them, and the three largest — SDM PROPERTY LTD, Cottages.com and StarHost Residences — account for 36% of that. The other 168 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Southampton?

In Southampton, Airbnb leads with 1,584 listings (63%), versus 912 on Booking.com (37%).

How many professional operators run listings in Southampton?

32 named professional operators run listings in Southampton. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 2,496 public short-term rental listings in Southampton, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Southampton? Report a data issue or request an update — corrections land with the next data refresh.