myDataValue

Short-term rentals in Stirling

Stirling has 671 tracked short-term rental listings in myDataValue's November 2026 snapshot, 390 on Airbnb and 281 on Booking.com. That ranks it 212th of 597 short-term rental markets across the United Kingdom, with 58% of its listings on Airbnb. 27% of supply is run by professional operators, below the median market's 41%, led by Juniper Property Services Limited (103 listings). Counts are tracked public listings, not total supply.

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View of Stirling
Photo: Stirling castle view of town (15247820331) by Brian Gratwicke from DC, USA · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
671
Market rank
#212 / 597
National share
0.1%
Named professional operators
14

Airbnb vs Booking.com in Stirling

In Stirling, Airbnb leads with 390 listings (58%), versus 281 on Booking.com (42%).

Where the listings are in Stirling

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 671 tracked listings — open the full interactive report

Market structure in Stirling

Booking.com supply is more professionalised than Airbnb's: 34% of Booking.com listings sit with operators of that size, against 22% on Airbnb. The 14 named professional operators run 167 local listings between them, and the three largest — Juniper Property Services Limited, Cottages.com and holidaycottages.co.uk — account for 79% of that. The other 16 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
27%
Median market
41%
Single-listing hosts
31%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 207
  • 2–5 listings 178
  • 6–25 listings 103
  • 26+ (professional) 183

Listings by property type

Apartments & flats make up 45% of Stirling's classified listings, followed by Houses, cottages & holiday homes (35%).

  • Apartments & flats 301
  • Houses, cottages & holiday homes 233
  • B&Bs & guest houses 50
  • Hotels & hostels 29
  • Unique & outdoor 28
  • Private & shared rooms 23
  • Other 7

Largest operators in Stirling

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Stirling, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Juniper Property Services Limited 103 4.90 / 5 9.1 / 10 7,556
2 Cottages.com 19 4.77 / 5 9.0 / 10 221,687
3 holidaycottages.co.uk 10 4.73 / 5 8.8 / 10 82,888
4 Travelnest Ltd 10 4.52 / 5 8.0 / 10 99,168
5 Caledonia Luxe Stays 9 4.26 / 5 6.9 / 10 2,693
6 HelloGuest Limited 4 4.71 / 5 8.1 / 10 8,648
7 Blok Property Management 2 4.74 / 5 8.6 / 10 611
8 Cooper Cottages Ltd 2 4.87 / 5 9.0 / 10 879
9 Port Isaac Bay Holidays 2 4.84 / 5 9.1 / 10 138,199
10 Sykes Holiday Cottages 2 4.69 / 5 8.9 / 10 184,961

The other 4 professional operators in Stirling

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Stirling among their markets. See the full interactive Stirling market report for additional filters and operator comparisons.

How Stirling compares

Stirling ranks 212th of 597 tracked markets in the United Kingdom, with 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Stirling market FAQ

How many short-term rentals are in Stirling?

Stirling has 671 short-term rental listings as of November 2026: 390 on Airbnb and 281 on Booking.com.

Who is the largest short-term rental operator in Stirling?

The largest professional operator in Stirling is Juniper Property Services Limited, with 103 local listings.

How professionalised is the Stirling short-term rental market?

27% of Stirling's listings (183 of 671) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 34% of Booking.com listings sit with operators of that size, against 22% on Airbnb. The 14 named professional operators run 167 local listings between them, and the three largest — Juniper Property Services Limited, Cottages.com and holidaycottages.co.uk — account for 79% of that. The other 16 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Stirling?

In Stirling, Airbnb leads with 390 listings (58%), versus 281 on Booking.com (42%).

How many professional operators run listings in Stirling?

14 named professional operators run listings in Stirling. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 671 public short-term rental listings in Stirling, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

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