myDataValue

Short-term rentals in Watford

Watford has 928 tracked short-term rental listings in myDataValue's November 2026 snapshot, 599 on Airbnb and 329 on Booking.com. That ranks it 112th of 597 short-term rental markets across the United Kingdom, with 65% of its listings on Airbnb. 12% of supply is run by professional operators, below the median market's 41%, led by comfyservices.co.uk (22 listings). Counts are tracked public listings, not total supply.

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Photo: Watford Town Hall (19716814084) by Matt Brown from London, England · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
928
Market rank
#112 / 597
National share
0.2%
Named professional operators
17

Airbnb vs Booking.com in Watford

In Watford, Airbnb leads with 599 listings (65%), versus 329 on Booking.com (35%).

Where the listings are in Watford

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 928 tracked listings — open the full interactive report

Market structure in Watford

Booking.com supply is more professionalised than Airbnb's: 16% of Booking.com listings sit with operators of that size, against 10% on Airbnb. The 17 named professional operators run 94 local listings between them, and the three largest — comfyservices.co.uk, Pass the Keys and Signature Stays — account for 49% of that. The other 17 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
12%
Median market
41%
Single-listing hosts
35%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 327
  • 2–5 listings 306
  • 6–25 listings 184
  • 26+ (professional) 111

Listings by property type

Apartments & flats make up 47% of Watford's classified listings, followed by Houses, cottages & holiday homes (25%).

  • Apartments & flats 439
  • Houses, cottages & holiday homes 236
  • Private & shared rooms 165
  • B&Bs & guest houses 61
  • Hotels & hostels 16
  • Unique & outdoor 11

Largest operators in Watford

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Watford, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 comfyservices.co.uk 22 4.57 / 5 8.5 / 10 2,040
2 Pass the Keys 15 4.75 / 5 8.1 / 10 63,230
3 Signature Stays 9 4.72 / 5 8.4 / 10 609
4 SAV Stays Apartments 8 4.19 / 5 7.3 / 10 1,628
5 Andwell & Co 7 4.69 / 5 7.4 / 10 137
6 BK Properties 7 4.44 / 5 — 66
7 Sykes Holiday Cottages 6 4.69 / 5 8.9 / 10 184,961
8 Brightworks Property Management 4 4.35 / 5 7.3 / 10 556
9 Travelnest Ltd 4 4.52 / 5 8.0 / 10 99,168
10 Brookland Stays 3 4.26 / 5 6.8 / 10 327

The other 7 professional operators in Watford

Local listings

Browse the full United Kingdom operator directory →

Operators enter the index after reaching 26 listings across the United Kingdom and count Watford among their markets. See the full interactive Watford market report for additional filters and operator comparisons.

How Watford compares

Watford ranks 112th of 597 tracked markets in the United Kingdom, with 0.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full United Kingdom city directory or the United Kingdom market report .

Watford market FAQ

How many short-term rentals are in Watford?

Watford has 928 short-term rental listings as of November 2026: 599 on Airbnb and 329 on Booking.com.

Who is the largest short-term rental operator in Watford?

The largest professional operator in Watford is comfyservices.co.uk, with 22 local listings.

How professionalised is the Watford short-term rental market?

12% of Watford's listings (111 of 928) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 16% of Booking.com listings sit with operators of that size, against 10% on Airbnb. The 17 named professional operators run 94 local listings between them, and the three largest — comfyservices.co.uk, Pass the Keys and Signature Stays — account for 49% of that. The other 17 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Watford?

In Watford, Airbnb leads with 599 listings (65%), versus 329 on Booking.com (35%).

How many professional operators run listings in Watford?

17 named professional operators run listings in Watford. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 928 public short-term rental listings in Watford, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .

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