Short-term rentals in Watford
Watford is the 111th-largest of 597 short-term rental markets across the United Kingdom: 930 listings, 65% on Airbnb. 11% of supply is run by professional operators, below the median market's 39%, led by Pass the Keys (15 listings).
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Data updated
- Tracked listings
- 930
- Market rank
- #111 / 597
- National share
- 0.2%
- Named professional operators
- 10
Airbnb vs Booking.com in Watford
In Watford, Airbnb leads with 601 listings (65%), versus 329 on Booking.com (35%).
Where the listings are in Watford
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Watford
Booking.com supply is more professionalised than Airbnb's: 16% of Booking.com listings sit with operators of that size, against 8% on Airbnb. The 10 named professional operators run 40 local listings between them, and the three largest — Pass the Keys, ALSENED LTD and Sykes Holiday Cottages — account for 68% of that. The other 59 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 11%
- Median market
- 39%
- Single-listing hosts
- 38%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 47% of Watford's classified listings, followed by Houses, cottages & holiday homes (25%).
Largest operators in Watford
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Pass the Keys | 15 | 4.75 / 5 | 8.1 / 10 | 62,567 |
| 2 | ALSENED LTD | 6 | 3.45 / 5 | 6.4 / 10 | 152,134 |
| 3 | Sykes Holiday Cottages | 6 | 4.70 / 5 | 8.9 / 10 | 179,990 |
| 4 | Travelnest Ltd | 4 | 4.56 / 5 | 8.0 / 10 | 95,073 |
| 5 | Arlowe Baxter | 2 | 4.67 / 5 | 7.6 / 10 | 388 |
| 6 | Brookland Stays | 2 | 4.32 / 5 | 6.6 / 10 | 301 |
| 7 | Staybridge Suites | 2 | 4.58 / 5 | 8.3 / 10 | 1,020,187 |
| 8 | Best Western The Dartmouth Golf, Hotel and Spa | 1 | 4.73 / 5 | 7.9 / 10 | 285,489 |
| 9 | Guest Ready | 1 | 4.60 / 5 | 8.1 / 10 | 15,833 |
| 10 | Houst | 1 | 4.63 / 5 | 7.4 / 10 | 17,804 |
Browse the full United Kingdom operator directory →
Operators enter the index after reaching 26 listings across the United Kingdom and count Watford among their markets. See the full interactive Watford market report for additional filters and operator comparisons.
How Watford compares
Watford ranks 111th of 597 tracked markets in the United Kingdom, with 0.2% of tracked supply in this coverage. Markets of similar size:
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Barnstaple 934 listings
-
Wolverhampton 931 listings
-
Glastonbury 930 listings
-
Gateshead 927 listings
-
Bedford 924 listings
-
Portrush 922 listings
Photo credits
- Barnstaple: Photo: Barnstaple Long Bridge and surrounding buildings - geograph.org.uk - 1754403 by Roger A Smith · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Wolverhampton: Photo: Wolverhampton by Statsfan · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Glastonbury: Photo: Glastonbury (part of) from the tor arp by Photographed by myself (Adrian Pingstone) · Public domain · cropped and resized for display, via Wikimedia Commons
- Gateshead: Photo: Newcastle Quayside with bridges by Wilka Hudson from Newcastle, UK · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Bedford: Photo: Bedford river by Petesmiles at English Wikipedia · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Portrush: Photo: On the beach - geograph.org.uk - 53193 by Kenneth Allen · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Watford market FAQ
How many short-term rentals are in Watford?
Watford has 930 short-term rental listings as of August 2026: 601 on Airbnb and 329 on Booking.com.
Who is the largest short-term rental operator in Watford?
The largest professional operator in Watford is Pass the Keys, with 15 local listings.
How professionalised is the Watford short-term rental market?
11% of Watford's listings (99 of 930) are run by operators with 26 or more listings, below the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 16% of Booking.com listings sit with operators of that size, against 8% on Airbnb. The 10 named professional operators run 40 local listings between them, and the three largest — Pass the Keys, ALSENED LTD and Sykes Holiday Cottages — account for 68% of that. The other 59 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Watford?
In Watford, Airbnb leads with 601 listings (65%), versus 329 on Booking.com (35%).
How many professional operators run listings in Watford?
10 named professional operators run listings in Watford. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 930 public short-term rental listings in Watford, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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