Short-term rentals in Wick
Wick is the 579th-largest of 597 short-term rental markets across the United Kingdom: 212 listings, 55% on Airbnb. 51% of supply is run by professional operators, above the median market's 39%, led by Sykes Holiday Cottages (32 listings).
Data updated
- Tracked listings
- 212
- Market rank
- #579 / 597
- National share
- under 0.1%
- Named professional operators
- 6
Airbnb vs Booking.com in Wick
In Wick, Airbnb leads with 117 listings (55%), versus 95 on Booking.com (45%).
Where the listings are in Wick
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Wick
Booking.com supply is more professionalised than Airbnb's: 58% of Booking.com listings sit with operators of that size, against 46% on Airbnb. The 6 named professional operators run 72 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and Travelnest Ltd — account for 83% of that. The other 37 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 51%
- Median market
- 39%
- Single-listing hosts
- 34%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 84% of Wick's classified listings, followed by Apartments & flats (6%).
Largest operators in Wick
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Sykes Holiday Cottages | 32 | 4.70 / 5 | 8.9 / 10 | 179,990 |
| 2 | Cottages.com | 19 | 4.77 / 5 | 9.0 / 10 | 217,587 |
| 3 | Travelnest Ltd | 9 | 4.56 / 5 | 8.0 / 10 | 95,073 |
| 4 | holidaycottages.co.uk | 6 | 4.73 / 5 | 8.9 / 10 | 73,474 |
| 5 | Port Isaac Bay Holidays | 5 | 4.85 / 5 | 9.1 / 10 | 138,189 |
| 6 | Your.Rentals | 1 | 4.62 / 5 | 7.4 / 10 | 11,822 |
Browse the full United Kingdom operator directory →
Operators enter the index after reaching 26 listings across the United Kingdom and count Wick among their markets. See the full interactive Wick market report for additional filters and operator comparisons.
How Wick compares
Wick ranks 579th of 597 tracked markets in the United Kingdom, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
Buckinghamshire 215 listings
-
Trawsfynydd 215 listings
-
Stranraer 213 listings
-
Jedburgh 209 listings
-
West Wittering 204 listings
-
Stonehaven 201 listings
Photo credits
- Buckinghamshire: Photo: Marlow, Buckinghamshire by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Trawsfynydd: Photo: Trawsfynydd, Parc Cenedlaethol Eryri National Park, Gwynedd, Cymru (Wales) 13 by Llywelyn2000 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Stranraer: Photo: Agnew Crescent - geograph.org.uk - 1760924 by Rose and Trev Clough · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Jedburgh: Photo: Jedburgh2 by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- West Wittering: Photo: St Peter and St Paul's Church, West Wittering (NHLE Code 1354665) by The Voice of Hassocks · CC0 · cropped and resized for display, via Wikimedia Commons
- Stonehaven: Photo: Stonehaven Bay - geograph.org.uk - 487567 by Colin Smith · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
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Browse the full United Kingdom city directory or the United Kingdom market report .
Wick market FAQ
How many short-term rentals are in Wick?
Wick has 212 short-term rental listings as of August 2026: 117 on Airbnb and 95 on Booking.com.
Who is the largest short-term rental operator in Wick?
The largest professional operator in Wick is Sykes Holiday Cottages, with 32 local listings.
How professionalised is the Wick short-term rental market?
51% of Wick's listings (109 of 212) are run by operators with 26 or more listings, above the median of 597 markets across the United Kingdom (39%). Booking.com supply is more professionalised than Airbnb's: 58% of Booking.com listings sit with operators of that size, against 46% on Airbnb. The 6 named professional operators run 72 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and Travelnest Ltd — account for 83% of that. The other 37 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Wick?
In Wick, Airbnb leads with 117 listings (55%), versus 95 on Booking.com (45%).
How many professional operators run listings in Wick?
6 named professional operators run listings in Wick. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 212 public short-term rental listings in Wick, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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