Short-term rentals in Wick
Wick has 193 tracked short-term rental listings in myDataValue's November 2026 snapshot, 106 on Airbnb and 87 on Booking.com. That ranks it 583rd of 597 short-term rental markets across the United Kingdom, with listings split almost evenly between Airbnb (55%) and Booking.com (45%). 55% of supply is run by professional operators, above the median market's 41%, led by Sykes Holiday Cottages (33 listings). Counts are tracked public listings, not total supply.
Data updated
- Tracked listings
- 193
- Market rank
- #583 / 597
- National share
- under 0.1%
- Named professional operators
- 7
Airbnb vs Booking.com in Wick
In Wick, supply is split almost evenly: 106 listings on Airbnb (55%) and 87 on Booking.com (45%).
Where the listings are in Wick
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Wick
Booking.com supply is more professionalised than Airbnb's: 61% of Booking.com listings sit with operators of that size, against 50% on Airbnb. The 7 named professional operators run 74 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and Travelnest Ltd — account for 81% of that. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 55%
- Median market
- 41%
- Single-listing hosts
- 32%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Houses, cottages & holiday homes make up 83% of Wick's classified listings, followed by Apartments & flats (7%).
Largest operators in Wick
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked United Kingdom listings. The table covers every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Sykes Holiday Cottages | 33 | 4.69 / 5 | 8.9 / 10 | 184,961 |
| 2 | Cottages.com | 18 | 4.77 / 5 | 9.0 / 10 | 221,687 |
| 3 | Travelnest Ltd | 9 | 4.52 / 5 | 8.0 / 10 | 99,168 |
| 4 | holidaycottages.co.uk | 6 | 4.73 / 5 | 8.8 / 10 | 82,888 |
| 5 | Port Isaac Bay Holidays | 5 | 4.84 / 5 | 9.1 / 10 | 138,199 |
| 6 | SJA Stays | 2 | 4.75 / 5 | 8.4 / 10 | 1,745 |
| 7 | Your.Rentals | 1 | 4.59 / 5 | 7.1 / 10 | 14,423 |
Browse the full United Kingdom operator directory →
Operators enter the index after reaching 26 listings across the United Kingdom and count Wick among their markets. See the full interactive Wick market report for additional filters and operator comparisons.
How Wick compares
Wick ranks 583rd of 597 tracked markets in the United Kingdom, with under 0.1% of tracked supply in this coverage. Markets of similar size:
-
West Wittering 204 listings
-
Stonehaven 201 listings
-
Whitchurch 193 listings
-
Castleton 190 listings
-
Ashford 172 listings
-
Tynemouth 161 listings
Photo credits
- West Wittering: Photo: St Peter and St Paul's Church, West Wittering (NHLE Code 1354665) by The Voice of Hassocks · CC0 · cropped and resized for display, via Wikimedia Commons
- Stonehaven: Photo: Stonehaven Bay - geograph.org.uk - 487567 by Colin Smith · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Whitchurch: Photo: Whitchurch 1 by Simon Burchell · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Castleton: Photo: Peveril Castle over the town of Castleton, 2008 by Steven Newton · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Ashford: Photo: Ashford Kent, North Street - geograph.org.uk - 1142576 by Iain Crump · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Tynemouth: Photo: Dove Marine Laboratory by FlamingWind · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full United Kingdom city directory or the United Kingdom market report .
Wick market FAQ
How many short-term rentals are in Wick?
Wick has 193 short-term rental listings as of November 2026: 106 on Airbnb and 87 on Booking.com.
Who is the largest short-term rental operator in Wick?
The largest professional operator in Wick is Sykes Holiday Cottages, with 33 local listings.
How professionalised is the Wick short-term rental market?
55% of Wick's listings (106 of 193) are run by operators with 26 or more listings, above the median of 597 markets across the United Kingdom (41%). Booking.com supply is more professionalised than Airbnb's: 61% of Booking.com listings sit with operators of that size, against 50% on Airbnb. The 7 named professional operators run 74 local listings between them, and the three largest — Sykes Holiday Cottages, Cottages.com and Travelnest Ltd — account for 81% of that. The other 32 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Wick?
In Wick, supply is split almost evenly: 106 listings on Airbnb (55%) and 87 on Booking.com (45%).
How many professional operators run listings in Wick?
7 named professional operators run listings in Wick. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 193 public short-term rental listings in Wick, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across the United Kingdom. Snapshot dates: Airbnb , Booking.com .
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