myDataValue
Upcoming · 7–9 Dec 2026 Attending

Meet myDataValue at DARM 2026 in Atlanta

DARM is VRM Intel's data, AI, revenue and marketing conference for vacation rental managers: 7 to 9 December 2026 at the Signia by Hilton Atlanta, our first US show. We'll be there as delegates; use the form below if you'd like to meet.

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Dates
7–9 December 2026
Organiser
VRM Intel
Event site
vrdarm.com

About DARM 2026

DARM is the conference VRM Intel, Amy Hinote’s news and research outfit for the professionally managed vacation rental industry, has run every December since 2019. The 2026 edition is the eighth: three days at the Signia by Hilton Atlanta, with more than 90 sessions across data, AI, revenue management and marketing, opening and closing keynotes, and the DARM Battleground session over lunch on both days. Recent editions were in Nashville and at Sandestin on the Florida panhandle.

The room is US property managers, most of them running 100 or more homes across the Gulf Coast, the mountains and the Carolinas, with their revenue and marketing leads. It’s the most concentrated gathering of vacation rental revenue managers anywhere, which is why we’re making it our first US show.

Getting there

The Signia by Hilton is on Northside Drive, next to the Georgia World Congress Center and Mercedes-Benz Stadium, about 20 minutes by taxi from Hartsfield-Jackson airport or a short MARTA ride from downtown. Tickets, the room block and the agenda are on vrdarm.com.

Results from operators using the agent

7,000+

Listings managed with myDataValue

+27%

Booking.com

Hostuplift Booking.com revenue growth in the first 31 days

7 days

Booking.com

Time to first results after onboarding for Guesthoo

Operators using myDataValue to move revenue.

Oomph Apartments

I think the AI agent is honestly groundbreaking. It works amazingly well and is very fast.

Rada Musiiak Revenue Manager, oompH Apartments
Rada Musiiak, Revenue Manager, oompH Apartments

Request a meeting at DARM 2026

Tell us who you are and we'll reply by email with a time and a place to meet at the venue.

Prefer a call before the show? Book a demo .

DARM 2026 FAQ

When is DARM 2026?

7 to 9 December 2026. Monday 7 December is registration and the welcome reception from 4pm; the conference days are Tuesday 8 and Wednesday 9 December, 8am to 5pm.

Where is DARM 2026 held?

At the Signia by Hilton Atlanta Georgia World Congress Center, 159 Northside Dr NW, Atlanta, GA 30313, next to the Georgia World Congress Center and Mercedes-Benz Stadium.

What does DARM stand for?

Data, AI, Revenue & Marketing. It started as the Vacation Rental Data and Revenue Management Conference; 2026 is the eighth edition.

How do I get a ticket?

From VRM Intel at vrdarm.com. Manager tickets are $1,048 early bird ($1,148 refundable) and $1,498 at full price; supplier tickets are $1,948 early bird and $2,500. We can't provide passes. The hotel has a room block from $195 a night.

Who attends DARM?

Revenue managers, marketers and tech leads from professional US vacation rental companies; more than 200 management companies are listed for 2026, from Evolve and AvantStay to regional operators with a few hundred homes. Suppliers attend on a separate ticket.

How do I meet myDataValue at DARM?

Fill in the form on this page. We'll reply by email with a time and a place to meet at the hotel.