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Short-term rentals in Karlobag

Karlobag has 198 tracked short-term rental listings in myDataValue's November 2026 snapshot, 78 on Airbnb and 120 on Booking.com. That ranks it 140th of 153 short-term rental markets across Croatia, with 61% of its listings on Booking.com. That is the inverse of the pattern across Croatia, where Airbnb carries most of the supply. 31% of supply is run by professional operators, below the median market's 51%, led by NOVASOL AS (20 listings). Counts are tracked public listings, not total supply.

Explore the interactive Karlobag report
View of Karlobag
Photo: Karlobag (02) by Orlovic · Public domain · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
198
Market rank
#140 / 153
National share
under 0.1%
Named professional operators
6

Airbnb vs Booking.com in Karlobag

In Karlobag, Booking.com leads with 120 listings (61%), versus 78 on Airbnb (39%).

Where the listings are in Karlobag

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 172 sampled locations from 198 tracked listings — open the full interactive report

Market structure in Karlobag

Professional operators hold a similar share on both platforms: 33% of Airbnb listings and 29% of Booking.com listings. The 6 named professional operators run 44 local listings between them, and the three largest — NOVASOL AS, Holiday Home AG and Belvilla by OYO — account for 82% of that. The other 17 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
31%
Median market
51%
Single-listing hosts
44%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 87
  • 2–5 listings 50
  • 26+ (professional) 61

Listings by property type

Apartments & flats make up 70% of Karlobag's classified listings, followed by Houses, cottages & holiday homes (27%).

  • Apartments & flats 139
  • Houses, cottages & holiday homes 53
  • B&Bs & guest houses 5
  • Private & shared rooms 1

Largest operators in Karlobag

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Karlobag, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 20 4.69 / 5 8.8 / 10 51,721
2 Holiday Home AG 10 4.78 / 5 8.6 / 10 64,099
3 Belvilla by OYO 6 4.67 / 5 8.4 / 10 8,189
4 Direct Booker d.o.o 4 4.75 / 5 8.9 / 10 66,231
5 Happy.Rentals 2 4.67 / 5 8.9 / 10 2,467
6 Villas Guide 2 4.87 / 5 9.4 / 10 1,703

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Karlobag among their markets. See the full interactive Karlobag market report for additional filters and operator comparisons.

How Karlobag compares

Karlobag ranks 140th of 153 tracked markets in Croatia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Karlobag market FAQ

How many short-term rentals are in Karlobag?

Karlobag has 198 short-term rental listings as of November 2026: 78 on Airbnb and 120 on Booking.com.

Who is the largest short-term rental operator in Karlobag?

The largest professional operator in Karlobag is NOVASOL AS, with 20 local listings.

How professionalised is the Karlobag short-term rental market?

31% of Karlobag's listings (61 of 198) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (51%). Professional operators hold a similar share on both platforms: 33% of Airbnb listings and 29% of Booking.com listings. The 6 named professional operators run 44 local listings between them, and the three largest — NOVASOL AS, Holiday Home AG and Belvilla by OYO — account for 82% of that. The other 17 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Karlobag?

In Karlobag, Booking.com leads with 120 listings (61%), versus 78 on Airbnb (39%).

How many professional operators run listings in Karlobag?

6 named professional operators run listings in Karlobag. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 198 public short-term rental listings in Karlobag, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

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