Short-term rentals in Umag
Umag is the 20th-largest of 153 short-term rental markets across Croatia: 4,689 listings, split almost evenly between Booking.com (52%) and Airbnb (48%). 62% of supply is run by professional operators, above the median market's 47%, led by NOVASOL AS (288 listings).
Data updated
- Tracked listings
- 4,689
- Market rank
- #20 / 153
- National share
- 1.7%
- Named professional operators
- 20
Airbnb vs Booking.com in Umag
In Umag, supply is split almost evenly: 2,418 listings on Booking.com (52%) and 2,271 on Airbnb (48%).
Where the listings are in Umag
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Umag
Professional operators hold a similar share on both platforms: 63% of Airbnb listings and 61% of Booking.com listings. The 20 named professional operators run 732 local listings between them, and the three largest — NOVASOL AS, Your.Rentals and Krevatin Tours d.o.o. — account for 65% of that. The other 2,180 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 62%
- Median market
- 47%
- Single-listing hosts
- 19%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 66% of Umag's classified listings, followed by Houses, cottages & holiday homes (28%).
Largest operators in Umag
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 288 | 4.69 / 5 | 8.8 / 10 | 43,414 |
| 2 | Your.Rentals | 135 | 4.69 / 5 | 8.9 / 10 | 1,877 |
| 3 | Krevatin Tours d.o.o. | 50 | 4.65 / 5 | 8.8 / 10 | 1,491 |
| 4 | Plavo more d.o.o. | 49 | 4.32 / 5 | 8.5 / 10 | 1,340 |
| 5 | Villas Guide | 48 | 4.85 / 5 | 9.4 / 10 | 1,044 |
| 6 | Kosmos travel | 39 | 4.92 / 5 | 8.8 / 10 | 610 |
| 7 | Holiday Home AG | 33 | 4.72 / 5 | 8.6 / 10 | 8,091 |
| 8 | Beahost Rentals | 26 | — | — | 0 |
| 9 | Belvilla by OYO | 14 | 4.69 / 5 | 8.5 / 10 | 6,310 |
| 10 | Villas Holiday | 14 | 4.97 / 5 | 9.6 / 10 | 164 |
The other 10 professional operators in Umag
Local listings
- Happy.Rentals 7 listings
- Adriagate Travel Agency 6 listings
- Luxe Villas Collection 6 listings
- Direct Booker d.o.o 4 listings
- Kompas Villas 4 listings
- Darijo - VIP Holiday Booker 3 listings
- SECRA Bookings GmbH 3 listings
- Adria Villas 1 listing
- Lente villas 1 listing
- TRAVEL IN Agency 1 listing
Operators enter the index after reaching 26 listings across Croatia and count Umag among their markets. See the full interactive Umag market report for additional filters and operator comparisons.
How Umag compares
Umag ranks 20th of 153 tracked markets in Croatia, with 1.7% of tracked supply in this coverage. Markets of similar size:
-
Malinska 5,754 listings
-
Rogoznica 5,293 listings
-
Omiš 5,226 listings
-
Labin 4,309 listings
-
Orebić 3,984 listings
-
Baška 3,270 listings
Photo credits
- Malinska: Photo: Croatia 04 by eowoniel · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Rogoznica: Photo: Rogoznica - pogled sa ulaza u marinu Frapa 20070930 038a by Ante Perkovic · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Omiš: Photo: Omis bridge by Zvone00 · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Labin: Photo: Labin by A. Rehazek (user Senne ) · Public domain · cropped and resized for display, via Wikimedia Commons
- Orebić: Photo: Panorama Orebića1140358 by Quahadi Añtó 11:23, 15 January 2011 (UTC) · CC BY 3.0 · cropped and resized for display, via Wikimedia Commons
- Baška: Photo: Croatia Baska bay by Olaf1541 · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
Browse the full Croatia city directory or the Croatia market report .
Umag market FAQ
How many short-term rentals are in Umag?
Umag has 4,689 short-term rental listings as of August 2026: 2,271 on Airbnb and 2,418 on Booking.com.
Who is the largest short-term rental operator in Umag?
The largest professional operator in Umag is NOVASOL AS, with 288 local listings.
How professionalised is the Umag short-term rental market?
62% of Umag's listings (2,912 of 4,689) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (47%). Professional operators hold a similar share on both platforms: 63% of Airbnb listings and 61% of Booking.com listings. The 20 named professional operators run 732 local listings between them, and the three largest — NOVASOL AS, Your.Rentals and Krevatin Tours d.o.o. — account for 65% of that. The other 2,180 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Umag?
In Umag, supply is split almost evenly: 2,418 listings on Booking.com (52%) and 2,271 on Airbnb (48%).
How many professional operators run listings in Umag?
20 named professional operators run listings in Umag. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 4,689 public short-term rental listings in Umag, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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