Short-term rentals in Zagreb
Zagreb has 6,139 tracked short-term rental listings in myDataValue's November 2026 snapshot, 3,351 on Airbnb and 2,788 on Booking.com. That ranks it 17th of 153 short-term rental markets across Croatia, with listings split almost evenly between Airbnb (55%) and Booking.com (45%). 18% of supply is run by professional operators, below the median market's 51%, led by NOVASOL AS (127 listings). Counts are tracked public listings, not total supply.
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Data updated
- Tracked listings
- 6,139
- Market rank
- #17 / 153
- National share
- 2.3%
- Named professional operators
- 11
Airbnb vs Booking.com in Zagreb
In Zagreb, supply is split almost evenly: 3,351 listings on Airbnb (55%) and 2,788 on Booking.com (45%).
Where the listings are in Zagreb
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Zagreb
Professional operators hold a similar share on both platforms: 18% of Airbnb listings and 17% of Booking.com listings. The 11 named professional operators run 346 local listings between them, and the three largest — NOVASOL AS, Zagreb Apartments and Happy.Rentals — account for 77% of that. The other 736 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 18%
- Median market
- 51%
- Single-listing hosts
- 44%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 82% of Zagreb's classified listings, followed by Houses, cottages & holiday homes (7%).
Largest operators in Zagreb
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | NOVASOL AS | 127 | 4.69 / 5 | 8.8 / 10 | 51,721 |
| 2 | Zagreb Apartments | 75 | 4.83 / 5 | 9.3 / 10 | 3,514 |
| 3 | Happy.Rentals | 66 | 4.67 / 5 | 8.9 / 10 | 2,467 |
| 4 | Direct Booker d.o.o | 49 | 4.75 / 5 | 8.9 / 10 | 66,231 |
| 5 | Belvilla by OYO | 14 | 4.67 / 5 | 8.4 / 10 | 8,189 |
| 6 | Villas Guide | 7 | 4.87 / 5 | 9.4 / 10 | 1,703 |
| 7 | Novalja Travel d.o.o. | 3 | 4.36 / 5 | 7.6 / 10 | 366 |
| 8 | Maistra Hospitality Group | 2 | — | 8.9 / 10 | 56,532 |
| 9 | Kairos Travel | 1 | 4.85 / 5 | 8.9 / 10 | 3,742 |
| 10 | Solis Porec travel agency | 1 | 4.62 / 5 | 8.9 / 10 | 1,292 |
Operators enter the index after reaching 26 listings across Croatia and count Zagreb among their markets. See the full interactive Zagreb market report for additional filters and operator comparisons.
How Zagreb compares
Zagreb ranks 17th of 153 tracked markets in Croatia, with 2.3% of tracked supply in this coverage. Markets of similar size:
-
Vir 6,224 listings
-
Rab 6,207 listings
-
Novalja 6,157 listings
-
Malinska 5,446 listings
-
Rogoznica 5,080 listings
-
Umag 4,530 listings
Photo credits
- Vir: Photo: Croatia - Vir - Castle by Cro-Cop · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Rab: Photo: Rab Island from Velebit by Julian Nyča · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Novalja: Photo: Novalja by JoeTimBlackMax · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Malinska: Photo: Croatia 04 by eowoniel · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons
- Rogoznica: Photo: Rogoznica - pogled sa ulaza u marinu Frapa 20070930 038a by Ante Perkovic · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Umag: Photo: Umag-P9170095 by Marianocecowski · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
Browse the full Croatia city directory or the Croatia market report .
Zagreb market FAQ
How many short-term rentals are in Zagreb?
Zagreb has 6,139 short-term rental listings as of November 2026: 3,351 on Airbnb and 2,788 on Booking.com.
Who is the largest short-term rental operator in Zagreb?
The largest professional operator in Zagreb is NOVASOL AS, with 127 local listings.
How professionalised is the Zagreb short-term rental market?
18% of Zagreb's listings (1,082 of 6,139) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (51%). Professional operators hold a similar share on both platforms: 18% of Airbnb listings and 17% of Booking.com listings. The 11 named professional operators run 346 local listings between them, and the three largest — NOVASOL AS, Zagreb Apartments and Happy.Rentals — account for 77% of that. The other 736 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Zagreb?
In Zagreb, supply is split almost evenly: 3,351 listings on Airbnb (55%) and 2,788 on Booking.com (45%).
How many professional operators run listings in Zagreb?
11 named professional operators run listings in Zagreb. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 6,139 public short-term rental listings in Zagreb, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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