myDataValue

Short-term rentals in Luino

Luino has 545 tracked short-term rental listings in myDataValue's November 2026 snapshot, 286 on Airbnb and 259 on Booking.com. That ranks it 374th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (52%) and Booking.com (48%). 27% of supply is run by professional operators, above the median market's 19%, led by Interhome (64 listings). Counts are tracked public listings, not total supply.

View of Luino
Photo: Luino Hafen by Corradox · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
545
Market rank
#374 / 1,049
Coverage share
under 0.1%
Named professional operators
9

Airbnb vs Booking.com in Luino

In Luino, supply is split almost evenly: 286 listings on Airbnb (52%) and 259 on Booking.com (48%).

Where the listings are in Luino

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 545 tracked listings — open the full interactive report

Market structure in Luino

Booking.com supply is more professionalised than Airbnb's: 32% of Booking.com listings sit with operators of that size, against 22% on Airbnb. The 9 named professional operators run 115 local listings between them, and the three largest — Interhome, Belvilla by OYO and Happy.Rentals — account for 83% of that. The other 33 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
27%
Median market
19%
Single-listing hosts
41%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 223
  • 2–5 listings 99
  • 6–25 listings 75
  • 26+ (professional) 148

Listings by property type

Apartments & flats make up 71% of Luino's classified listings, followed by Houses, cottages & holiday homes (23%).

  • Apartments & flats 388
  • Houses, cottages & holiday homes 125
  • B&Bs & guest houses 15
  • Hotels & hostels 11
  • Private & shared rooms 5
  • Other 1

Largest operators in Luino

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. The table covers every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Luino, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Interhome 64 4.48 / 5 8.1 / 10 70,791
2 Belvilla by OYO 23 4.53 / 5 8.0 / 10 13,781
3 Happy.Rentals 8 4.36 / 5 7.8 / 10 17,411
4 Lago Reisen 8 4.78 / 5 8.2 / 10 1,913
5 Kibilù Srl 4 4.41 / 5 7.8 / 10 2,362
6 Your.Rentals 4 4.26 / 5 7.7 / 10 15,835
7 Jo Mackay, Bookings For You Ltd 2 4.71 / 5 8.8 / 10 851
8 Bookings For You 1 4.77 / 5 9.6 / 10 1,107
9 Ferruccio SRL 1 4.85 / 5 9.0 / 10 3,246

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Luino among their markets. See the full interactive Luino market report for additional filters and operator comparisons.

How Luino compares

Luino ranks 374th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with under 0.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Luino market FAQ

How many short-term rentals are in Luino?

Luino has 545 short-term rental listings as of November 2026: 286 on Airbnb and 259 on Booking.com.

Who is the largest short-term rental operator in Luino?

The largest professional operator in Luino is Interhome, with 64 local listings.

How professionalised is the Luino short-term rental market?

27% of Luino's listings (148 of 545) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 32% of Booking.com listings sit with operators of that size, against 22% on Airbnb. The 9 named professional operators run 115 local listings between them, and the three largest — Interhome, Belvilla by OYO and Happy.Rentals — account for 83% of that. The other 33 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Luino?

In Luino, supply is split almost evenly: 286 listings on Airbnb (52%) and 259 on Booking.com (48%).

How many professional operators run listings in Luino?

9 named professional operators run listings in Luino. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 545 public short-term rental listings in Luino, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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