myDataValue

Short-term rentals in Turin

Turin has 9,877 tracked short-term rental listings in myDataValue's November 2026 snapshot, 5,667 on Airbnb and 4,210 on Booking.com. That ranks it 8th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 57% of its listings on Airbnb. 13% of supply is run by professional operators, below the median market's 19%, led by Wonderful Italy (287 listings). Counts are tracked public listings, not total supply.

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View of Turin
Photo: Turin Montage by Eccekevin · CC BY-SA 4.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
9,877
Market rank
#8 / 1,049
Coverage share
1.2%
Named professional operators
44

Airbnb vs Booking.com in Turin

In Turin, Airbnb leads with 5,667 listings (57%), versus 4,210 on Booking.com (43%).

Where the listings are in Turin

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 9,877 tracked listings — open the full interactive report

Market structure in Turin

Professional operators hold a similar share on both platforms: 11% of Airbnb listings and 16% of Booking.com listings. The 44 named professional operators run 1,144 local listings between them, and the three largest — Wonderful Italy, GuestHost and Giada Ruscica by Happyhostorino — account for 58% of that. The other 138 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
13%
Median market
19%
Single-listing hosts
47%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 4,633
  • 2–5 listings 2,376
  • 6–25 listings 1,586
  • 26+ (professional) 1,282

Listings by property type

Apartments & flats make up 82% of Turin's classified listings, followed by Private & shared rooms (6%).

  • Apartments & flats 8,053
  • Private & shared rooms 554
  • B&Bs & guest houses 491
  • Houses, cottages & holiday homes 475
  • Hotels & hostels 272
  • Unique & outdoor 30
  • Other 2

Largest operators in Turin

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Turin, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Wonderful Italy 287 4.26 / 5 7.5 / 10 56,141
2 GuestHost 197 4.52 / 5 7.7 / 10 111,202
3 Giada Ruscica by Happyhostorino 182 4.69 / 5 8.5 / 10 2,497
4 Maison Métropole 119 4.39 / 5 7.8 / 10 4,310
5 Toh Solution Srls 52 4.75 / 5 8.8 / 10 2,037
6 Top Living Apartments 48 4.83 / 5 8.8 / 10 4,415
7 Atriums Apartments 43 4.66 / 5 8.4 / 10 1,044
8 Hostdomus 29 4.25 / 5 8.0 / 10 1,590
9 Affitti Brevi Italia 25 4.47 / 5 8.2 / 10 16,476
10 Welchome 16 4.70 / 5 8.1 / 10 8,967

The other 34 professional operators in Turin

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Turin among their markets. See the full interactive Turin market report for additional filters and operator comparisons.

How Turin compares

Turin ranks 8th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 1.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Turin market FAQ

How many short-term rentals are in Turin?

Turin has 9,877 short-term rental listings as of November 2026: 5,667 on Airbnb and 4,210 on Booking.com.

Who is the largest short-term rental operator in Turin?

The largest professional operator in Turin is Wonderful Italy, with 287 local listings.

How professionalised is the Turin short-term rental market?

13% of Turin's listings (1,282 of 9,877) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 11% of Airbnb listings and 16% of Booking.com listings. The 44 named professional operators run 1,144 local listings between them, and the three largest — Wonderful Italy, GuestHost and Giada Ruscica by Happyhostorino — account for 58% of that. The other 138 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Turin?

In Turin, Airbnb leads with 5,667 listings (57%), versus 4,210 on Booking.com (43%).

How many professional operators run listings in Turin?

44 named professional operators run listings in Turin. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 9,877 public short-term rental listings in Turin, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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