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Short-term rentals in Turin

Turin is the 8th-largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia: 9,873 listings, 57% on Airbnb. 12% of supply is run by professional operators, below the median market's 17%, led by Wonderful Italy (299 listings).

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View of Turin
Photo: Turin Montage by Eccekevin · CC BY-SA 4.0 · resized for display, via Wikimedia Commons

Data updated

Tracked listings
9,873
Market rank
#8 / 1,049
Coverage share
1.2%
Named professional operators
49

Airbnb vs Booking.com in Turin

In Turin, Airbnb leads with 5,663 listings (57%), versus 4,210 on Booking.com (43%).

Where the listings are in Turin

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 9,873 tracked listings — open the full interactive report

Market structure in Turin

Booking.com supply is more professionalised than Airbnb's: 16% of Booking.com listings sit with operators of that size, against 9% on Airbnb. The 49 named professional operators run 1,283 local listings between them, and the three largest — Wonderful Italy, GuestHost and Giada Ruscica by Happyhostorino — account for 55% of that.

Professional share
12%
Median market
17%
Single-listing hosts
50%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 4,902
  • 2–5 listings 2,343
  • 6–25 listings 1,442
  • 26+ (professional) 1,186

Listings by property type

Apartments & flats make up 82% of Turin's classified listings, followed by Private & shared rooms (6%).

  • Apartments & flats 8,068
  • Private & shared rooms 543
  • B&Bs & guest houses 488
  • Houses, cottages & holiday homes 472
  • Hotels & hostels 272
  • Unique & outdoor 28
  • Other 2

Largest operators in Turin

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Turin, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Wonderful Italy 299 4.25 / 5 7.6 / 10 59,336
2 GuestHost 215 4.51 / 5 7.7 / 10 117,114
3 Giada Ruscica by Happyhostorino 189 4.69 / 5 8.4 / 10 3,040
4 Maison Métropole 171 4.28 / 5 7.6 / 10 5,427
5 Atriums Apartments 52 4.62 / 5 8.2 / 10 1,437
6 Toh Solution Srls 49 4.75 / 5 8.8 / 10 1,947
7 STASI PROPERTIES SRL 37 4.80 / 5 8.9 / 10 1,250
8 Hostdomus 31 4.26 / 5 7.7 / 10 1,769
9 Affitti Brevi Italia 27 4.46 / 5 8.1 / 10 14,355
10 Grand Maison 22 4.36 / 5 7.3 / 10 420

The other 39 professional operators in Turin

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Turin among their markets. See the full interactive Turin market report for additional filters and operator comparisons.

How Turin compares

Turin ranks 8th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 1.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Turin market FAQ

How many short-term rentals are in Turin?

Turin has 9,873 short-term rental listings as of July 2026: 5,663 on Airbnb and 4,210 on Booking.com.

Who is the largest short-term rental operator in Turin?

The largest professional operator in Turin is Wonderful Italy, with 299 local listings.

How professionalised is the Turin short-term rental market?

12% of Turin's listings (1,186 of 9,873) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (17%). Booking.com supply is more professionalised than Airbnb's: 16% of Booking.com listings sit with operators of that size, against 9% on Airbnb. The 49 named professional operators run 1,283 local listings between them, and the three largest — Wonderful Italy, GuestHost and Giada Ruscica by Happyhostorino — account for 55% of that.

Is Airbnb or Booking.com bigger in Turin?

In Turin, Airbnb leads with 5,663 listings (57%), versus 4,210 on Booking.com (43%).

How many professional operators run listings in Turin?

49 named professional operators run listings in Turin. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 9,873 public short-term rental listings in Turin, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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