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Short-term rentals in Pula

Pula is the 2nd-largest of 153 short-term rental markets across Croatia: 20,114 listings, split almost evenly between Airbnb (54%) and Booking.com (46%). 50% of supply is run by professional operators, above the median market's 47%, led by NOVASOL AS (2,092 listings).

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View of Pula
Photo: Pula Aerial View by Orlovic · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
20,114
Market rank
#2 / 153
National share
7.4%
Named professional operators
25

Airbnb vs Booking.com in Pula

In Pula, supply is split almost evenly: 10,918 listings on Airbnb (54%) and 9,196 on Booking.com (46%).

Where the listings are in Pula

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 20,114 tracked listings — open the full interactive report

Market structure in Pula

Professional operators hold a similar share on both platforms: 49% of Airbnb listings and 50% of Booking.com listings. The 25 named professional operators run 3,788 local listings between them, and the three largest — NOVASOL AS, Holiday Home AG and Belvilla by OYO — account for 70% of that. The other 6,207 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
50%
Median market
47%
Single-listing hosts
24%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 4,911
  • 2–5 listings 3,817
  • 6–25 listings 1,391
  • 26+ (professional) 9,995

Listings by property type

Apartments & flats make up 65% of Pula's classified listings, followed by Houses, cottages & holiday homes (30%).

  • Apartments & flats 13,028
  • Houses, cottages & holiday homes 6,110
  • B&Bs & guest houses 518
  • Private & shared rooms 237
  • Unique & outdoor 118
  • Hotels & hostels 101
  • Other 2

Largest operators in Pula

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Pula, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 2,092 4.69 / 5 8.8 / 10 43,414
2 Holiday Home AG 317 4.72 / 5 8.6 / 10 8,091
3 Belvilla by OYO 255 4.69 / 5 8.5 / 10 6,310
4 Istria Star Villas 227 4.81 / 5 9.2 / 10 1,457
5 Villas Guide 193 4.85 / 5 9.4 / 10 1,044
6 Davorowski Holiday Homes 183 4.86 / 5 9.2 / 10 1,887
7 TAG TRAVEL PULA 156 4.87 / 5 9.3 / 10 1,032
8 TRAVEL IN Agency 91 4.71 / 5 9.0 / 10 860
9 Happy.Rentals 50 4.66 / 5 8.9 / 10 2,111
10 Istra Vacation Travel Agency 49 4.84 / 5 9.2 / 10 353

The other 15 professional operators in Pula

Local listings

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Pula among their markets. See the full interactive Pula market report for additional filters and operator comparisons.

How Pula compares

Pula ranks 2nd of 153 tracked markets in Croatia, with 7.4% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Pula market FAQ

How many short-term rentals are in Pula?

Pula has 20,114 short-term rental listings as of August 2026: 10,918 on Airbnb and 9,196 on Booking.com.

Who is the largest short-term rental operator in Pula?

The largest professional operator in Pula is NOVASOL AS, with 2,092 local listings.

How professionalised is the Pula short-term rental market?

50% of Pula's listings (9,995 of 20,114) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (47%). Professional operators hold a similar share on both platforms: 49% of Airbnb listings and 50% of Booking.com listings. The 25 named professional operators run 3,788 local listings between them, and the three largest — NOVASOL AS, Holiday Home AG and Belvilla by OYO — account for 70% of that. The other 6,207 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Pula?

In Pula, supply is split almost evenly: 10,918 listings on Airbnb (54%) and 9,196 on Booking.com (46%).

How many professional operators run listings in Pula?

25 named professional operators run listings in Pula. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 20,114 public short-term rental listings in Pula, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

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