myDataValue

Short-term rentals in Pula

Pula has 19,294 tracked short-term rental listings in myDataValue's November 2026 snapshot, 10,924 on Airbnb and 8,370 on Booking.com. That ranks it 2nd of 153 short-term rental markets across Croatia, with 57% of its listings on Airbnb. 53% of supply is run by professional operators, above the median market's 51%, led by NOVASOL AS (2,003 listings). Counts are tracked public listings, not total supply.

Explore the interactive Pula report
View of Pula
Photo: Pula Aerial View by Orlovic · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
19,294
Market rank
#2 / 153
National share
7.4%
Named professional operators
22

Airbnb vs Booking.com in Pula

In Pula, Airbnb leads with 10,924 listings (57%), versus 8,370 on Booking.com (43%).

Where the listings are in Pula

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 19,294 tracked listings — open the full interactive report

Market structure in Pula

Airbnb supply is more professionalised than Booking.com's: 56% of Airbnb listings sit with operators of that size, against 50% on Booking.com. The 22 named professional operators run 3,472 local listings between them, and the three largest — NOVASOL AS, Holiday Home AG and Istria Star Villas — account for 72% of that. The other 6,806 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
53%
Median market
51%
Single-listing hosts
22%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 4,253
  • 2–5 listings 3,556
  • 6–25 listings 1,207
  • 26+ (professional) 10,278

Listings by property type

Apartments & flats make up 64% of Pula's classified listings, followed by Houses, cottages & holiday homes (31%).

  • Apartments & flats 12,418
  • Houses, cottages & holiday homes 5,938
  • B&Bs & guest houses 489
  • Private & shared rooms 237
  • Unique & outdoor 115
  • Hotels & hostels 95
  • Other 2

Largest operators in Pula

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Pula, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 2,003 4.69 / 5 8.8 / 10 51,721
2 Holiday Home AG 285 4.78 / 5 8.6 / 10 64,099
3 Istria Star Villas 197 4.73 / 5 9.2 / 10 1,695
4 Villas Guide 189 4.87 / 5 9.4 / 10 1,703
5 Davorowski Holiday Homes 174 4.85 / 5 9.3 / 10 1,775
6 Belvilla by OYO 158 4.67 / 5 8.4 / 10 8,189
7 TAG TRAVEL PULA 115 4.83 / 5 9.3 / 10 970
8 TRAVEL IN Agency 85 4.72 / 5 9.1 / 10 1,078
9 Happy.Rentals 60 4.67 / 5 8.9 / 10 2,467
10 Direct Booker d.o.o 50 4.75 / 5 8.9 / 10 66,231

The other 12 professional operators in Pula

Local listings

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Pula among their markets. See the full interactive Pula market report for additional filters and operator comparisons.

How Pula compares

Pula ranks 2nd of 153 tracked markets in Croatia, with 7.4% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Pula market FAQ

How many short-term rentals are in Pula?

Pula has 19,294 short-term rental listings as of November 2026: 10,924 on Airbnb and 8,370 on Booking.com.

Who is the largest short-term rental operator in Pula?

The largest professional operator in Pula is NOVASOL AS, with 2,003 local listings.

How professionalised is the Pula short-term rental market?

53% of Pula's listings (10,278 of 19,294) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (51%). Airbnb supply is more professionalised than Booking.com's: 56% of Airbnb listings sit with operators of that size, against 50% on Booking.com. The 22 named professional operators run 3,472 local listings between them, and the three largest — NOVASOL AS, Holiday Home AG and Istria Star Villas — account for 72% of that. The other 6,806 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Pula?

In Pula, Airbnb leads with 10,924 listings (57%), versus 8,370 on Booking.com (43%).

How many professional operators run listings in Pula?

22 named professional operators run listings in Pula. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 19,294 public short-term rental listings in Pula, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Pula? Report a data issue or request an update — corrections land with the next data refresh.