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Short-term rentals in Split

Split is the largest short-term rental market across Croatia: 26,256 listings, 56% on Airbnb. 21% of supply is run by professional operators, below the median market's 47%, led by NOVASOL AS (1,065 listings).

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View of Split
Photo: Ferry Port of Split, Croatia (48693924822) by dronepicr · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
26,256
Market rank
#1 / 153
National share
9.7%
Named professional operators
32

Airbnb vs Booking.com in Split

In Split, Airbnb leads with 14,762 listings (56%), versus 11,494 on Booking.com (44%).

Where the listings are in Split

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 26,256 tracked listings — open the full interactive report

Market structure in Split

Professional operators hold a similar share on both platforms: 19% of Airbnb listings and 24% of Booking.com listings. The 32 named professional operators run 2,544 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Belvilla by OYO — account for 63% of that. The other 3,092 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
21%
Median market
47%
Single-listing hosts
45%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 11,839
  • 2–5 listings 7,197
  • 6–25 listings 1,584
  • 26+ (professional) 5,636

Listings by property type

Apartments & flats make up 74% of Split's classified listings, followed by Houses, cottages & holiday homes (17%).

  • Apartments & flats 19,480
  • Houses, cottages & holiday homes 4,361
  • B&Bs & guest houses 1,229
  • Private & shared rooms 748
  • Hotels & hostels 346
  • Unique & outdoor 84
  • Other 8

Largest operators in Split

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Split, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 1,065 4.69 / 5 8.8 / 10 43,414
2 Direct Booker d.o.o 320 4.75 / 5 9.0 / 10 67,952
3 Belvilla by OYO 215 4.69 / 5 8.5 / 10 6,310
4 Ferie Home d.o.o. 155 4.95 / 5 9.7 / 10 3,635
5 Travelnest 141 4.70 / 5 8.6 / 10 2,030
6 Skylight Energy d.o.o. 104 4.79 / 5 9.0 / 10 2,181
7 Litto Co 68 4.84 / 5 9.1 / 10 683
8 Adriagate Travel Agency 62 4.68 / 5 — 439
9 Kairos Travel 59 4.87 / 5 9.0 / 10 3,409
10 Eos Travel Agency 47 4.79 / 5 9.2 / 10 382

The other 22 professional operators in Split

Local listings

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Split among their markets. See the full interactive Split market report for additional filters and operator comparisons.

How Split compares

Split ranks first of 153 tracked markets in Croatia, with 9.7% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Split market FAQ

How many short-term rentals are in Split?

Split has 26,256 short-term rental listings as of August 2026: 14,762 on Airbnb and 11,494 on Booking.com.

Who is the largest short-term rental operator in Split?

The largest professional operator in Split is NOVASOL AS, with 1,065 local listings.

How professionalised is the Split short-term rental market?

21% of Split's listings (5,636 of 26,256) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (47%). Professional operators hold a similar share on both platforms: 19% of Airbnb listings and 24% of Booking.com listings. The 32 named professional operators run 2,544 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Belvilla by OYO — account for 63% of that. The other 3,092 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Split?

In Split, Airbnb leads with 14,762 listings (56%), versus 11,494 on Booking.com (44%).

How many professional operators run listings in Split?

32 named professional operators run listings in Split. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 26,256 public short-term rental listings in Split, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

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