myDataValue

Short-term rentals in Split

Split has 22,680 tracked short-term rental listings in myDataValue's November 2026 snapshot, 13,140 on Airbnb and 9,540 on Booking.com. That makes it the largest of 153 short-term rental markets across Croatia, with 58% of its listings on Airbnb. 25% of supply is run by professional operators, below the median market's 51%, led by NOVASOL AS (898 listings). Counts are tracked public listings, not total supply.

Explore the interactive Split report
View of Split
Photo: Ferry Port of Split, Croatia (48693924822) by dronepicr · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
22,680
Market rank
#1 / 153
National share
8.7%
Named professional operators
30

Airbnb vs Booking.com in Split

In Split, Airbnb leads with 13,140 listings (58%), versus 9,540 on Booking.com (42%).

Where the listings are in Split

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 22,680 tracked listings — open the full interactive report

Market structure in Split

Professional operators hold a similar share on both platforms: 25% of Airbnb listings and 25% of Booking.com listings. The 30 named professional operators run 2,221 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Belvilla by OYO — account for 61% of that. The other 3,359 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
25%
Median market
51%
Single-listing hosts
41%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 9,384
  • 2–5 listings 6,243
  • 6–25 listings 1,473
  • 26+ (professional) 5,580

Listings by property type

Apartments & flats make up 74% of Split's classified listings, followed by Houses, cottages & holiday homes (16%).

  • Apartments & flats 16,813
  • Houses, cottages & holiday homes 3,734
  • B&Bs & guest houses 1,059
  • Private & shared rooms 679
  • Hotels & hostels 306
  • Unique & outdoor 81
  • Other 8

Largest operators in Split

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Split, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 898 4.69 / 5 8.8 / 10 51,721
2 Direct Booker d.o.o 290 4.75 / 5 8.9 / 10 66,231
3 Belvilla by OYO 172 4.67 / 5 8.4 / 10 8,189
4 Travelnest 130 4.66 / 5 8.7 / 10 1,839
5 Skylight Energy d.o.o. 111 4.70 / 5 9.0 / 10 2,413
6 Ferie Home d.o.o. 110 4.95 / 5 9.7 / 10 3,697
7 Darijo - VIP Holiday Booker 70 4.87 / 5 9.4 / 10 834
8 Eos Travel Agency 69 4.84 / 5 9.2 / 10 556
9 Kairos Travel 67 4.85 / 5 8.9 / 10 3,742
10 Sun Spalato Property Management 58 4.67 / 5 8.6 / 10 2,254

The other 20 professional operators in Split

Local listings

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Split among their markets. See the full interactive Split market report for additional filters and operator comparisons.

How Split compares

Split ranks first of 153 tracked markets in Croatia, with 8.7% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Split market FAQ

How many short-term rentals are in Split?

Split has 22,680 short-term rental listings as of November 2026: 13,140 on Airbnb and 9,540 on Booking.com.

Who is the largest short-term rental operator in Split?

The largest professional operator in Split is NOVASOL AS, with 898 local listings.

How professionalised is the Split short-term rental market?

25% of Split's listings (5,580 of 22,680) are run by operators with 26 or more listings, below the median of 153 markets across Croatia (51%). Professional operators hold a similar share on both platforms: 25% of Airbnb listings and 25% of Booking.com listings. The 30 named professional operators run 2,221 local listings between them, and the three largest — NOVASOL AS, Direct Booker d.o.o and Belvilla by OYO — account for 61% of that. The other 3,359 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Split?

In Split, Airbnb leads with 13,140 listings (58%), versus 9,540 on Booking.com (42%).

How many professional operators run listings in Split?

30 named professional operators run listings in Split. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 22,680 public short-term rental listings in Split, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

Spotted an inconsistency, or want fresher data for Split? Report a data issue or request an update — corrections land with the next data refresh.