myDataValue

Short-term rentals in Vir

Vir has 6,224 tracked short-term rental listings in myDataValue's November 2026 snapshot, 3,405 on Airbnb and 2,819 on Booking.com. That ranks it 14th of 153 short-term rental markets across Croatia, with listings split almost evenly between Airbnb (55%) and Booking.com (45%). 59% of supply is run by professional operators, above the median market's 51%, led by NOVASOL AS (617 listings). Counts are tracked public listings, not total supply.

Explore the interactive Vir report
View of Vir
Photo: Croatia - Vir - Castle by Cro-Cop · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
6,224
Market rank
#14 / 153
National share
2.4%
Named professional operators
23

Airbnb vs Booking.com in Vir

In Vir, supply is split almost evenly: 3,405 listings on Airbnb (55%) and 2,819 on Booking.com (45%).

Where the listings are in Vir

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 6,224 tracked listings — open the full interactive report

Market structure in Vir

Airbnb supply is more professionalised than Booking.com's: 64% of Airbnb listings sit with operators of that size, against 53% on Booking.com. The 23 named professional operators run 1,105 local listings between them, and the three largest — NOVASOL AS, Queen travel agency and Direct Booker d.o.o — account for 71% of that. The other 2,570 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
59%
Median market
51%
Single-listing hosts
21%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 1,279
  • 2–5 listings 1,064
  • 6–25 listings 206
  • 26+ (professional) 3,675

Listings by property type

Apartments & flats make up 76% of Vir's classified listings, followed by Houses, cottages & holiday homes (21%).

  • Apartments & flats 4,716
  • Houses, cottages & holiday homes 1,326
  • B&Bs & guest houses 97
  • Private & shared rooms 38
  • Unique & outdoor 38
  • Hotels & hostels 9

Largest operators in Vir

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Vir, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 617 4.69 / 5 8.8 / 10 51,721
2 Queen travel agency 86 4.85 / 5 8.7 / 10 272
3 Direct Booker d.o.o 77 4.75 / 5 8.9 / 10 66,231
4 Tourist Adria Group 53 4.86 / 5 9.4 / 10 575
5 Belvilla by OYO 49 4.67 / 5 8.4 / 10 8,189
6 Holiday Home AG 46 4.78 / 5 8.6 / 10 64,099
7 Zadar Villas 31 4.91 / 5 9.6 / 10 2,108
8 AGENCY CROWONDER- PERFECT HOLIDAY IN CROATIA 29 4.71 / 5 9.4 / 10 339
9 5* Booking Adria 25 4.90 / 5 9.2 / 10 1,032
10 Authentic Holiday Croatia 15 4.77 / 5 9.2 / 10 436

The other 13 professional operators in Vir

Local listings

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Vir among their markets. See the full interactive Vir market report for additional filters and operator comparisons.

How Vir compares

Vir ranks 14th of 153 tracked markets in Croatia, with 2.4% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Trogir: Photo: Trogir panorama 1b by VitVit · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
  • Rijeka: Photo: Rijeka-view-2 by László Szalai ( Beyond silence ) · Public domain · cropped and resized for display, via Wikimedia Commons
  • Biograd na Moru: Photo: Biograd-na-more-1 by japus · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
  • Rab: Photo: Rab Island from Velebit by Julian Nyča · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Novalja: Photo: Novalja by JoeTimBlackMax · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Zagreb: Photo: Zagreb (29255640143) by Nick Savchenko from Kiev, Ukraine · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons

Browse the full Croatia city directory or the Croatia market report .

Vir market FAQ

How many short-term rentals are in Vir?

Vir has 6,224 short-term rental listings as of November 2026: 3,405 on Airbnb and 2,819 on Booking.com.

Who is the largest short-term rental operator in Vir?

The largest professional operator in Vir is NOVASOL AS, with 617 local listings.

How professionalised is the Vir short-term rental market?

59% of Vir's listings (3,675 of 6,224) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (51%). Airbnb supply is more professionalised than Booking.com's: 64% of Airbnb listings sit with operators of that size, against 53% on Booking.com. The 23 named professional operators run 1,105 local listings between them, and the three largest — NOVASOL AS, Queen travel agency and Direct Booker d.o.o — account for 71% of that. The other 2,570 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Vir?

In Vir, supply is split almost evenly: 3,405 listings on Airbnb (55%) and 2,819 on Booking.com (45%).

How many professional operators run listings in Vir?

23 named professional operators run listings in Vir. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 6,224 public short-term rental listings in Vir, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

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