Short-term rentals in Novalja
Novalja is the 12th-largest of 153 short-term rental markets across Croatia: 6,525 listings, 62% on Airbnb. 53% of supply is run by professional operators, above the median market's 47%, led by Ventus travel (250 listings).
Data updated
- Tracked listings
- 6,525
- Market rank
- #12 / 153
- National share
- 2.4%
- Named professional operators
- 23
Airbnb vs Booking.com in Novalja
In Novalja, Airbnb leads with 4,013 listings (62%), versus 2,512 on Booking.com (38%).
Where the listings are in Novalja
The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.
Market structure in Novalja
Airbnb supply is more professionalised than Booking.com's: 56% of Airbnb listings sit with operators of that size, against 48% on Booking.com. The 23 named professional operators run 1,629 local listings between them, and the three largest — Ventus travel, NOVASOL AS and Premium Tourist Agency 2 UG — account for 43% of that. The other 1,837 listings run by operators with 26 or more listings belong to operators without a published profile.
- Professional share
- 53%
- Median market
- 47%
- Single-listing hosts
- 18%
Listings by operator portfolio size
Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.
Listings by property type
Apartments & flats make up 82% of Novalja's classified listings, followed by Houses, cottages & holiday homes (11%).
Largest operators in Novalja
Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.
Scroll sideways to see all columns.
| # | Operator | Listings | Airbnb score | Booking.com score | Portfolio reviews |
|---|---|---|---|---|---|
| 1 | Ventus travel | 250 | 4.44 / 5 | 8.7 / 10 | 1,751 |
| 2 | NOVASOL AS | 231 | 4.69 / 5 | 8.8 / 10 | 43,414 |
| 3 | Premium Tourist Agency 2 UG | 218 | 4.30 / 5 | 8.8 / 10 | 1,876 |
| 4 | Sunturist Travel Agency | 208 | 4.45 / 5 | 8.3 / 10 | 772 |
| 5 | Ventus Travel Agency | 148 | 4.45 / 5 | 8.7 / 10 | 1,872 |
| 6 | Novalja Travel d.o.o. | 103 | 3.83 / 5 | 7.1 / 10 | 306 |
| 7 | Tips and Trips d.o.o. | 85 | 3.73 / 5 | 7.3 / 10 | 805 |
| 8 | Papaya Travel d.o.o. | 78 | 4.35 / 5 | 8.4 / 10 | 492 |
| 9 | Multiplikator Doo, OIB: 98221307726 | 45 | 4.36 / 5 | — | 29 |
| 10 | Your.Rentals | 44 | 4.69 / 5 | 8.9 / 10 | 1,877 |
The other 13 professional operators in Novalja
Local listings
- Collegium Travel 36 listings
- Belvilla by OYO 33 listings
- Adriagate Travel Agency 30 listings
- Direct Booker d.o.o 28 listings
- Villas Guide 20 listings
- Happy.Rentals 16 listings
- Rona Booking 11 listings
- Travel agency Perla Pag 11 listings
- Holiday Home AG 10 listings
- ADRIA DATABANKA, s.r.o. 9 listings
- Tourist Adria Group 7 listings
- Travelnest 6 listings
- Darijo - VIP Holiday Booker 2 listings
Operators enter the index after reaching 26 listings across Croatia and count Novalja among their markets. See the full interactive Novalja market report for additional filters and operator comparisons.
How Novalja compares
Novalja ranks 12th of 153 tracked markets in Croatia, with 2.4% of tracked supply in this coverage. Markets of similar size:
-
Poreč 8,080 listings
-
Rijeka 7,033 listings
-
Trogir 6,846 listings
-
Rab 6,371 listings
-
Zagreb 6,224 listings
-
Biograd na Moru 6,200 listings
Photo credits
- Poreč: Photo: HR -Porec2 by Hobe / Holger Behr · Public domain · cropped and resized for display, via Wikimedia Commons
- Rijeka: Photo: Rijeka-view-2 by László Szalai ( Beyond silence ) · Public domain · cropped and resized for display, via Wikimedia Commons
- Trogir: Photo: Trogir panorama 1b by VitVit · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons
- Rab: Photo: Rab Island from Velebit by Julian Nyča · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
- Zagreb: Photo: Zagreb (29255640143) by Nick Savchenko from Kiev, Ukraine · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
- Biograd na Moru: Photo: Biograd-na-more-1 by japus · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
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Browse the full Croatia city directory or the Croatia market report .
Novalja market FAQ
How many short-term rentals are in Novalja?
Novalja has 6,525 short-term rental listings as of August 2026: 4,013 on Airbnb and 2,512 on Booking.com.
Who is the largest short-term rental operator in Novalja?
The largest professional operator in Novalja is Ventus travel, with 250 local listings.
How professionalised is the Novalja short-term rental market?
53% of Novalja's listings (3,466 of 6,525) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (47%). Airbnb supply is more professionalised than Booking.com's: 56% of Airbnb listings sit with operators of that size, against 48% on Booking.com. The 23 named professional operators run 1,629 local listings between them, and the three largest — Ventus travel, NOVASOL AS and Premium Tourist Agency 2 UG — account for 43% of that. The other 1,837 listings run by operators with 26 or more listings belong to operators without a published profile.
Is Airbnb or Booking.com bigger in Novalja?
In Novalja, Airbnb leads with 4,013 listings (62%), versus 2,512 on Booking.com (38%).
How many professional operators run listings in Novalja?
23 named professional operators run listings in Novalja. The full roster is listed on this page, and the interactive market report maps every listing.
About this data
Figures come from myDataValue's cross-platform market snapshot of 6,525 public short-term rental listings in Novalja, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .
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