myDataValue

Short-term rentals in Novalja

Novalja has 6,157 tracked short-term rental listings in myDataValue's November 2026 snapshot, 4,032 on Airbnb and 2,125 on Booking.com. That ranks it 16th of 153 short-term rental markets across Croatia, with 65% of its listings on Airbnb. 56% of supply is run by professional operators, above the median market's 51%, led by Ventus Travel Agency (304 listings). Counts are tracked public listings, not total supply.

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Photo: Novalja by JoeTimBlackMax · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
6,157
Market rank
#16 / 153
National share
2.3%
Named professional operators
21

Airbnb vs Booking.com in Novalja

In Novalja, Airbnb leads with 4,032 listings (65%), versus 2,125 on Booking.com (35%).

Where the listings are in Novalja

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 6,157 tracked listings — open the full interactive report

Market structure in Novalja

Airbnb supply is more professionalised than Booking.com's: 61% of Airbnb listings sit with operators of that size, against 47% on Booking.com. The 21 named professional operators run 1,536 local listings between them, and the three largest — Ventus Travel Agency, Premium Tourist Agency 2 UG and NOVASOL AS — account for 49% of that. The other 1,934 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
56%
Median market
51%
Single-listing hosts
16%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 998
  • 2–5 listings 1,080
  • 6–25 listings 609
  • 26+ (professional) 3,470

Listings by property type

Apartments & flats make up 82% of Novalja's classified listings, followed by Houses, cottages & holiday homes (11%).

  • Apartments & flats 5,037
  • Houses, cottages & holiday homes 681
  • Private & shared rooms 191
  • B&Bs & guest houses 149
  • Hotels & hostels 63
  • Unique & outdoor 34
  • Other 2

Largest operators in Novalja

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Novalja, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Ventus Travel Agency 304 4.47 / 5 9.0 / 10 2,118
2 Premium Tourist Agency 2 UG 231 4.32 / 5 8.7 / 10 786
3 NOVASOL AS 224 4.69 / 5 8.8 / 10 51,721
4 Sunturist Travel Agency 196 4.45 / 5 8.8 / 10 633
5 Papaya Travel d.o.o. 110 4.34 / 5 8.2 / 10 505
6 Tips and Trips d.o.o. 110 3.83 / 5 7.8 / 10 508
7 Novalja Travel d.o.o. 90 4.36 / 5 7.6 / 10 366
8 Ventus Travel 73 4.29 / 5 9.0 / 10 784
9 Multiplikator Doo, OIB: 98221307726 47 4.38 / 5 — 31
10 Direct Booker d.o.o 39 4.75 / 5 8.9 / 10 66,231

The other 11 professional operators in Novalja

Local listings

Browse the full Croatia operator directory →

Operators enter the index after reaching 26 listings across Croatia and count Novalja among their markets. See the full interactive Novalja market report for additional filters and operator comparisons.

How Novalja compares

Novalja ranks 16th of 153 tracked markets in Croatia, with 2.3% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Croatia city directory or the Croatia market report .

Novalja market FAQ

How many short-term rentals are in Novalja?

Novalja has 6,157 short-term rental listings as of November 2026: 4,032 on Airbnb and 2,125 on Booking.com.

Who is the largest short-term rental operator in Novalja?

The largest professional operator in Novalja is Ventus Travel Agency, with 304 local listings.

How professionalised is the Novalja short-term rental market?

56% of Novalja's listings (3,470 of 6,157) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (51%). Airbnb supply is more professionalised than Booking.com's: 61% of Airbnb listings sit with operators of that size, against 47% on Booking.com. The 21 named professional operators run 1,536 local listings between them, and the three largest — Ventus Travel Agency, Premium Tourist Agency 2 UG and NOVASOL AS — account for 49% of that. The other 1,934 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Novalja?

In Novalja, Airbnb leads with 4,032 listings (65%), versus 2,125 on Booking.com (35%).

How many professional operators run listings in Novalja?

21 named professional operators run listings in Novalja. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 6,157 public short-term rental listings in Novalja, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

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