myDataValue

Short-term rentals in Rab

Rab has 6,207 tracked short-term rental listings in myDataValue's November 2026 snapshot, 3,529 on Airbnb and 2,678 on Booking.com. That ranks it 15th of 153 short-term rental markets across Croatia, with 57% of its listings on Airbnb. 60% of supply is run by professional operators, above the median market's 51%, led by NOVASOL AS (451 listings). Counts are tracked public listings, not total supply.

View of Rab
Photo: Rab Island from Velebit by Julian Nyča · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
6,207
Market rank
#15 / 153
National share
2.4%
Named professional operators
19

Airbnb vs Booking.com in Rab

In Rab, Airbnb leads with 3,529 listings (57%), versus 2,678 on Booking.com (43%).

Where the listings are in Rab

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 6,207 tracked listings — open the full interactive report

Market structure in Rab

Airbnb supply is more professionalised than Booking.com's: 65% of Airbnb listings sit with operators of that size, against 54% on Booking.com. The 19 named professional operators run 896 local listings between them, and the three largest — NOVASOL AS, Holiday Home AG and Belvilla by OYO — account for 72% of that. The other 2,829 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
60%
Median market
51%
Single-listing hosts
18%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 1,133
  • 2–5 listings 1,119
  • 6–25 listings 230
  • 26+ (professional) 3,725

Listings by property type

Apartments & flats make up 79% of Rab's classified listings, followed by Houses, cottages & holiday homes (12%).

  • Apartments & flats 4,875
  • Houses, cottages & holiday homes 731
  • B&Bs & guest houses 327
  • Private & shared rooms 229
  • Hotels & hostels 28
  • Unique & outdoor 15
  • Other 2

Largest operators in Rab

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Croatia listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Rab, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 NOVASOL AS 451 4.69 / 5 8.8 / 10 51,721
2 Holiday Home AG 113 4.78 / 5 8.6 / 10 64,099
3 Belvilla by OYO 80 4.67 / 5 8.4 / 10 8,189
4 Direct Booker d.o.o 73 4.75 / 5 8.9 / 10 66,231
5 Istria Star Villas 51 4.73 / 5 9.2 / 10 1,695
6 Villas Guide 50 4.87 / 5 9.4 / 10 1,703
7 Skylight Energy d.o.o. 15 4.70 / 5 9.0 / 10 2,413
8 Happy.Rentals 14 4.67 / 5 8.9 / 10 2,467
9 Novalja Travel d.o.o. 10 4.36 / 5 7.6 / 10 366
10 Travelnest 10 4.66 / 5 8.7 / 10 1,839

Operators enter the index after reaching 26 listings across Croatia and count Rab among their markets. See the full interactive Rab market report for additional filters and operator comparisons.

How Rab compares

Rab ranks 15th of 153 tracked markets in Croatia, with 2.4% of tracked supply in this coverage. Markets of similar size:

Photo credits
  • Rijeka: Photo: Rijeka-view-2 by László Szalai ( Beyond silence ) · Public domain · cropped and resized for display, via Wikimedia Commons
  • Biograd na Moru: Photo: Biograd-na-more-1 by japus · CC BY 2.5 · cropped and resized for display, via Wikimedia Commons
  • Vir: Photo: Croatia - Vir - Castle by Cro-Cop · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Novalja: Photo: Novalja by JoeTimBlackMax · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons
  • Zagreb: Photo: Zagreb (29255640143) by Nick Savchenko from Kiev, Ukraine · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons
  • Malinska: Photo: Croatia 04 by eowoniel · CC BY 2.0 · cropped and resized for display, via Wikimedia Commons

Browse the full Croatia city directory or the Croatia market report .

Rab market FAQ

How many short-term rentals are in Rab?

Rab has 6,207 short-term rental listings as of November 2026: 3,529 on Airbnb and 2,678 on Booking.com.

Who is the largest short-term rental operator in Rab?

The largest professional operator in Rab is NOVASOL AS, with 451 local listings.

How professionalised is the Rab short-term rental market?

60% of Rab's listings (3,725 of 6,207) are run by operators with 26 or more listings, above the median of 153 markets across Croatia (51%). Airbnb supply is more professionalised than Booking.com's: 65% of Airbnb listings sit with operators of that size, against 54% on Booking.com. The 19 named professional operators run 896 local listings between them, and the three largest — NOVASOL AS, Holiday Home AG and Belvilla by OYO — account for 72% of that. The other 2,829 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Rab?

In Rab, Airbnb leads with 3,529 listings (57%), versus 2,678 on Booking.com (43%).

How many professional operators run listings in Rab?

19 named professional operators run listings in Rab. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 6,207 public short-term rental listings in Rab, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across Croatia. Snapshot dates: Airbnb , Booking.com .

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