myDataValue

Short-term rentals in Milan

Milan has 37,711 tracked short-term rental listings in myDataValue's November 2026 snapshot, 21,432 on Airbnb and 16,279 on Booking.com. That ranks it 2nd of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 57% of its listings on Airbnb. 31% of supply is run by professional operators, above the median market's 19%, led by Italianway spa (742 listings). Counts are tracked public listings, not total supply.

View of Milan
Photo: Milano, Duomo with Milan Cathedral and Galleria Vittorio Emanuele II, 2016 by Steffen Schmitz · CC BY-SA 4.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
37,711
Market rank
#2 / 1,049
Coverage share
4.4%
Named professional operators
157

Airbnb vs Booking.com in Milan

In Milan, Airbnb leads with 21,432 listings (57%), versus 16,279 on Booking.com (43%).

Where the listings are in Milan

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 37,711 tracked listings — open the full interactive report

Market structure in Milan

Booking.com supply is more professionalised than Airbnb's: 35% of Booking.com listings sit with operators of that size, against 28% on Airbnb. The 157 named professional operators run 9,871 local listings between them, and the three largest — Italianway spa, Easylife House and GuestHost — account for 22% of that. The other 1,872 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
31%
Median market
19%
Single-listing hosts
32%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 12,236
  • 2–5 listings 7,042
  • 6–25 listings 6,690
  • 26+ (professional) 11,743

Listings by property type

Apartments & flats make up 87% of Milan's classified listings, followed by Private & shared rooms (5%).

  • Apartments & flats 32,813
  • Private & shared rooms 1,720
  • Houses, cottages & holiday homes 1,083
  • Hotels & hostels 1,061
  • B&Bs & guest houses 1,004
  • Unique & outdoor 21
  • Other 9

Largest operators in Milan

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Milan, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Italianway spa 742 4.31 / 5 7.9 / 10 21,468
2 Easylife House 739 4.51 / 5 8.0 / 10 77,101
3 GuestHost 725 4.52 / 5 7.7 / 10 111,202
4 PrimoPiano Srls 466 4.47 / 5 8.1 / 10 24,656
5 I-Host 263 4.30 / 5 7.6 / 10 5,142
6 Youhosty 249 4.41 / 5 7.5 / 10 7,130
7 ITS HOME S.R.L. 199 4.32 / 5 6.8 / 10 5,280
8 Xenia Srl 199 4.65 / 5 7.2 / 10 10,321
9 Hostmate Srl 184 4.52 / 5 8.3 / 10 6,101
10 Nota-mi Srl 183 4.61 / 5 8.1 / 10 4,818

The other 147 professional operators in Milan

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Milan among their markets. See the full interactive Milan market report for additional filters and operator comparisons.

How Milan compares

Milan ranks 2nd of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 4.4% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Milan market FAQ

How many short-term rentals are in Milan?

Milan has 37,711 short-term rental listings as of November 2026: 21,432 on Airbnb and 16,279 on Booking.com.

Who is the largest short-term rental operator in Milan?

The largest professional operator in Milan is Italianway spa, with 742 local listings.

How professionalised is the Milan short-term rental market?

31% of Milan's listings (11,743 of 37,711) are run by operators with 26 or more listings, above the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Booking.com supply is more professionalised than Airbnb's: 35% of Booking.com listings sit with operators of that size, against 28% on Airbnb. The 157 named professional operators run 9,871 local listings between them, and the three largest — Italianway spa, Easylife House and GuestHost — account for 22% of that. The other 1,872 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Milan?

In Milan, Airbnb leads with 21,432 listings (57%), versus 16,279 on Booking.com (43%).

How many professional operators run listings in Milan?

157 named professional operators run listings in Milan. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 37,711 public short-term rental listings in Milan, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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