myDataValue

Short-term rentals in Naples

Naples has 18,401 tracked short-term rental listings in myDataValue's November 2026 snapshot, 9,620 on Airbnb and 8,781 on Booking.com. That ranks it 4th of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with listings split almost evenly between Airbnb (52%) and Booking.com (48%). 8% of supply is run by professional operators, below the median market's 19%, led by Boundless Housing srl (315 listings). Counts are tracked public listings, not total supply.

View of Naples
Photo: Naples from the Castello Sant Elmo with Abbazia San Martino the port and the Vesuv by Wikimedia Commons contributors · CC BY-SA 3.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
18,401
Market rank
#4 / 1,049
Coverage share
2.2%
Named professional operators
45

Airbnb vs Booking.com in Naples

In Naples, supply is split almost evenly: 9,620 listings on Airbnb (52%) and 8,781 on Booking.com (48%).

Where the listings are in Naples

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 18,401 tracked listings — open the full interactive report

Market structure in Naples

Professional operators hold a similar share on both platforms: 10% of Airbnb listings and 6% of Booking.com listings. The 45 named professional operators run 1,249 local listings between them, and the three largest — Boundless Housing srl, DIMORRA SRL and Mybnb srl — account for 61% of that. The other 232 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
8%
Median market
19%
Single-listing hosts
49%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 8,989
  • 2–5 listings 6,201
  • 6–25 listings 1,730
  • 26+ (professional) 1,481

Listings by property type

Apartments & flats make up 50% of Naples' classified listings, followed by B&Bs & guest houses (24%).

  • Apartments & flats 9,283
  • B&Bs & guest houses 4,486
  • Houses, cottages & holiday homes 2,108
  • Private & shared rooms 1,756
  • Hotels & hostels 667
  • Unique & outdoor 95
  • Other 6

Largest operators in Naples

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Naples, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 Boundless Housing srl 315 4.52 / 5 8.1 / 10 8,866
2 DIMORRA SRL 270 4.47 / 5 8.3 / 10 9,816
3 Mybnb srl 176 4.44 / 5 7.9 / 10 7,124
4 Wonderful Italy 91 4.26 / 5 7.5 / 10 56,141
5 GuestHost 82 4.52 / 5 7.7 / 10 111,202
6 Gestita da Xenia Group Srl 52 4.65 / 5 8.7 / 10 4,179
7 Welcome 44 4.58 / 5 8.9 / 10 967
8 Alice B-Home 36 4.65 / 5 — 5,754
9 Gocce Villa & Resort Specialists - Naples 32 4.73 / 5 8.6 / 10 3,666
10 Hotel Management 15 4.37 / 5 8.0 / 10 26,915

The other 35 professional operators in Naples

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Naples among their markets. See the full interactive Naples market report for additional filters and operator comparisons.

How Naples compares

Naples ranks 4th of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 2.2% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Naples market FAQ

How many short-term rentals are in Naples?

Naples has 18,401 short-term rental listings as of November 2026: 9,620 on Airbnb and 8,781 on Booking.com.

Who is the largest short-term rental operator in Naples?

The largest professional operator in Naples is Boundless Housing srl, with 315 local listings.

How professionalised is the Naples short-term rental market?

8% of Naples' listings (1,481 of 18,401) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 10% of Airbnb listings and 6% of Booking.com listings. The 45 named professional operators run 1,249 local listings between them, and the three largest — Boundless Housing srl, DIMORRA SRL and Mybnb srl — account for 61% of that. The other 232 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Naples?

In Naples, supply is split almost evenly: 9,620 listings on Airbnb (52%) and 8,781 on Booking.com (48%).

How many professional operators run listings in Naples?

45 named professional operators run listings in Naples. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 18,401 public short-term rental listings in Naples, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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