myDataValue

Short-term rentals in Rome

Rome has 51,934 tracked short-term rental listings in myDataValue's November 2026 snapshot, 29,136 on Airbnb and 22,798 on Booking.com. That makes it the largest of 1,049 short-term rental markets across mainland Italy, Sicily and Sardinia, with 56% of its listings on Airbnb. 13% of supply is run by professional operators, below the median market's 19%, led by iFlat srls (495 listings). Counts are tracked public listings, not total supply.

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View of Rome
Photo: Rome Skyline (8012016319) by Bert Kaufmann from Roermond, Netherlands · CC BY-SA 2.0 · cropped and resized for display, via Wikimedia Commons

Data updated

Tracked listings
51,934
Market rank
#1 / 1,049
Coverage share
6.1%
Named professional operators
128

Airbnb vs Booking.com in Rome

In Rome, Airbnb leads with 29,136 listings (56%), versus 22,798 on Booking.com (44%).

Where the listings are in Rome

The dots are a representative sample of tracked short-term rentals — Airbnb in red and Booking.com in blue. Zoom and pan to explore the market, or open the full report for filters, operator overlays, and the listing-level view.

Airbnb Booking.com 250 sampled locations from 51,934 tracked listings — open the full interactive report

Market structure in Rome

Professional operators hold a similar share on both platforms: 12% of Airbnb listings and 14% of Booking.com listings. The 128 named professional operators run 5,637 local listings between them, and the three largest — iFlat srls, GuestHost and Rental in Rome — account for 20% of that. The other 1,009 listings run by operators with 26 or more listings belong to operators without a published profile.

Professional share
13%
Median market
19%
Single-listing hosts
42%

Listings by operator portfolio size

Tracked listings grouped by how many properties their operator runs — from single hosts to 26+ professionals.

  • Single listing 21,897
  • 2–5 listings 15,289
  • 6–25 listings 8,102
  • 26+ (professional) 6,646

Listings by property type

Apartments & flats make up 71% of Rome's classified listings, followed by B&Bs & guest houses (11%).

  • Apartments & flats 36,780
  • B&Bs & guest houses 5,810
  • Private & shared rooms 4,518
  • Houses, cottages & holiday homes 3,055
  • Hotels & hostels 1,680
  • Unique & outdoor 72
  • Other 19

Largest operators in Rome

Ranked by local tracked listings across Airbnb and Booking.com. Scores and portfolio review totals are aggregated across each operator's tracked Italy listings. Together, the table and directory cover every professional operator we track in this market.

Scroll sideways to see all columns.

Largest operators in Rome, ranked by local tracked listings.
# Operator Listings Airbnb score Booking.com score Portfolio reviews
1 iFlat srls 495 4.60 / 5 8.2 / 10 30,141
2 GuestHost 365 4.52 / 5 7.7 / 10 111,202
3 Rental in Rome 285 4.64 / 5 8.4 / 10 11,006
4 Wonder Where To Stay 161 4.66 / 5 8.4 / 10 5,092
5 Weasyhost 146 4.41 / 5 8.0 / 10 4,801
6 travelandstay.it 141 4.72 / 5 8.4 / 10 8,224
7 Magenta Collection - Dai colore alla tua esperienza 133 4.48 / 5 8.6 / 10 20,331
8 Elfaro Bnb 130 4.67 / 5 8.9 / 10 4,085
9 4BNB srl 127 4.55 / 5 8.3 / 10 5,682
10 The Best Rent . it 126 4.62 / 5 8.9 / 10 7,050

The other 118 professional operators in Rome

Local listings

Browse the full Italy operator directory →

Operators enter the index after reaching 26 listings across mainland Italy, Sicily and Sardinia and count Rome among their markets. See the full interactive Rome market report for additional filters and operator comparisons.

How Rome compares

Rome ranks first of 1,049 tracked markets in mainland Italy, Sicily and Sardinia, with 6.1% of tracked supply in this coverage. Markets of similar size:

Photo credits

Browse the full Italy city directory or the Italy market report .

Rome market FAQ

How many short-term rentals are in Rome?

Rome has 51,934 short-term rental listings as of November 2026: 29,136 on Airbnb and 22,798 on Booking.com.

Who is the largest short-term rental operator in Rome?

The largest professional operator in Rome is iFlat srls, with 495 local listings.

How professionalised is the Rome short-term rental market?

13% of Rome's listings (6,646 of 51,934) are run by operators with 26 or more listings, below the median of 1,049 markets across mainland Italy, Sicily and Sardinia (19%). Professional operators hold a similar share on both platforms: 12% of Airbnb listings and 14% of Booking.com listings. The 128 named professional operators run 5,637 local listings between them, and the three largest — iFlat srls, GuestHost and Rental in Rome — account for 20% of that. The other 1,009 listings run by operators with 26 or more listings belong to operators without a published profile.

Is Airbnb or Booking.com bigger in Rome?

In Rome, Airbnb leads with 29,136 listings (56%), versus 22,798 on Booking.com (44%).

How many professional operators run listings in Rome?

128 named professional operators run listings in Rome. The full roster is listed on this page, and the interactive market report maps every listing.

About this data

Figures come from myDataValue's cross-platform market snapshot of 51,934 public short-term rental listings in Rome, matching Airbnb and Booking.com supply to the operators who run it. Operators enter the index after reaching 26 listings on Airbnb or Booking.com across mainland Italy, Sicily and Sardinia. Snapshot dates: Airbnb , Booking.com .

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